Primary Purpose:

Responsible for the marketing, operational and financial performance of a retail center.  The position must effectively lead a team of people driving sales and traffic to the Center while maximizing the customer’s shopping experience through a safe, friendly, clean and well maintained and aesthetically pleasing environment.  In addition, the position is responsible for maintaining the Center’s strong public image.

Develop and maintain retailer relations by establishing and maintaining a thorough understanding, documenting and reporting of merchants’ weekly sales trends, traffic patterns, staffing levels, successes and issues through these means (not limiting)

• Daily center walks and store visits
• Manager/associate in-store conversations – one on one interaction to better evaluate the store’s condition, shopper flow, inventory levels, for performance relative to others in the chain, etc.
• Incorporate the use of the monthly sales report to assess at-risk
• Create and report findings to stakeholders (operations, leasing, and marketing) to ensure cohesive, relevant information is shared across disciplines
• Develop recommendations with specific initiatives/support which will be implemented locally to support any merchant who is not thriving

Duties include but are not limited to:

Effective Marketing of the Center

• Work with marketing to develop and assist in the implementation of an annual marketing plan and budget for the center based on market and center analysis.
• Monitor and maintain the marketing budget and account for variances
• In collaboration with the Social Media Manager, utilize social, mobile and digital media platforms to respond to customer and industry trends
• Implement promotions which attract customers to the center and maximize retailer sales potential
• Participate in appropriate area/regional festivals, conventions and trade shows to promote the center
• Implement the hospitality referral program (Refer to Rewards), taking primary responsibility for developing, fostering and maintaining relationships with hotels, motels, VRBOs, casinos, restaurants and other attractions
• Develop and coordinate bus and tour groups programs to maximize traffic
• Develop a positive working relationship with community organizations that would benefit the center’s growth including the Visitors & Convention Bureau and the Chamber of Commerce
• Coordinates new store openings
• Implements strategies to promote key retailers in various marketing programs.
• Implements on-site signage and promotional messaging including coordination of LED reader board, and other signage, etc.
• Ensures that all directories and other materials are kept up-to-date.
• Maintains knowledge, awareness of demographics, tourist and seasonal traffic, competition, and other market conditions affecting leasing, marketing, and
• Stay current on industry trends, competitive environments’ and retailer activities.
• Provides input into leasing materials and strategies as needed.

Effective Management and Operations of the Center

• Operate a clean, well maintained and safe Center which provides customers a positive shopping experience
• Recruit, develop, motivate and retain a high performing property Team including Customer Service staff
• Need to be financially astute and have a thorough understanding of retail accounting principles including recovery ratios, accrual and cash basis accounting, reading and understanding financials and be able to abstract information from a Lease
• Monitor the performance of maintenance contractor for adherence to best practices for cleanliness, staffing levels, proper scheduling and cost control
• Coordinate building systems and operations and utilize selection and retention strategies to maintain occupancy level and work in conjunction with leasing by providing information and bidding as requested
• Review bids for contract work and ensures adherence to proper preventive maintenance schedules, landscaping, cleaning and other service provided by third-party service providers
• Oversight with regards to scheduling all repairs and maintenance with vendors, and ensuring the proper care of the property
• Maintains and directs property security measures, ensuring proper incident documentation and notification to management, owners, and insurance carriers
• Other duties as may be reasonably assigned in the operation of the property

Coordination, Support and Cooperation

• Ensure all accounting reports and requests are completed in an accurate and timely manner
• Provide leasing support for tenant site visits, market analysis, tenant turnover, including opening and closing of stores as required
• Monitor stores for adherence to lease covenants (hours of operation, HVAC maintenance, window signage, and store)
• Responsible for timely sales reporting, management and marketing reporting to all stakeholders including but not limited to the Company, the property owner, and off-site marketing team
• Prepares and submits monthly executive summary inclusive of operations, marketing, leasing detail
• Develop relationships with local store managers-build and cultivate relationships to effectively manage sales and traffic
• Conduct manager’s meeting and marketing advisory board meetings quarterly

Leadership Characteristics

• Creative and flexible in attitude and style to adapt in a rapidly changing environment
• A strong value system, unquestioned integrity, and good listening skills
• Exercise good judgment skills
• Problem solver-ability to identify problems and bring issues to resolution proactively
• Excellent time management and ability to prioritize and to meet commitments
• Super high energy and enthusiasm