Cure SMA is a growing national non-profit organization, seeking to raise its public profile and expand its base of donors and supporters. The marketing manager will be a key part of Cure SMA’s marketing communications team, and their role will be primarily focused on these efforts to reach new audiences. The marketing manager should have a strong background in earned media/public relations, paid search and display advertising, SEO, email marketing, social media, etc. The marketing manger should be comfortable working independently, and alongside their peers on the marketing communications team.

Cure SMA leads the way to a world without spinal muscular atrophy, the number one genetic cause of death for infants. We fund and direct comprehensive research that drives breakthroughs in treatment and care, and we provide families the support they need for today.

Essential Function/Responsibility with associated competencies

• Demonstrated experience in public relations/earned media. Able to craft media strategy, pitch local and national stories, track and monitor placements and results, and provide media coaching.
• Shows good judgment in serving as the initial gatekeeper for media inquiries.
• Strong grasp of paid search and display advertising. The marketing manager should have a thorough understanding of SEM/PPC, and will help shape Cure SMA’s budget, strategy and approach in this area.
• Understands and applies SEO best practices.
• Understands the non-profit donor “sales funnel.” The marketing manager will participate in audience persona and journey mapping activities, to understand how new Cure SMA donors are acquired and to determine the best way to expand and improve these efforts.
• Able to work alongside other marketing communications staff, integrating outreach to new audiences into other channels, including social media and email marketing.
• Good understanding of content marketing best practices. The marketing manager will help guide efforts to integrate and deploy storytelling and other content marketing initiatives.
• Event marketing experience is a huge plus. The marketing manager will work with event staff to develop media partnerships, pitch local stories, etc.
• Able to generate, understand and interpret reporting and results in all these areas, and to make recommendations based on those results.