Enrollment Marketing Strategist - Communications and Marketing
June 14, 2018
Enrollment Marketing Strategist - Communications and Marketing - (18001343)
The University Communications and Marketing (UCM) team has responsibility for marketing and brand management, communications, public relations, and editorial services—all in support of the priorities of Tufts University.
Manages digital marketing campaigns employing a range of techniques across multiple digital channels (pay-per-click ad networks, search engines, social media, etc.) for a variety of revenue-generating ventures, including building awareness of and growing enrollment in the university's online, on-site and blended traditional and non-traditional education programs.
B.A./B.S. in marketing, marketing communications, or related field.
3 years' experience in online marketing, managing budgets and achieving revenue targets.
Proficiency with direct response principles and practices, including marketing automation techniques.
Mastery of major social platforms to reach specific audience segments.
Hands-on experience managing online lead generation and conversion programs.
Fluency with Google Analytics and similar tools.
Ability to translate analytics and metrics into actionable insights.
Experience working in CMS (e.g., Drupal or WordPress) and bulk email tools.
Ability to manage multiple projects with speed and accuracy in a deadline-driven environment.
Strong written and verbal communications skills.
Experience managing client relationships and third-party vendors.
Experience working in a professional environment.
Higher education experience a plus, but not required.
Online marketing agency experience a plus, but not required.
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.