Required Qualifications (as evidenced by an attached resume): Bachelor's degree. Three years of experience in collegiate, professional and/or corporate sports marketing, corporate sales, and/or fundraising.
Preferred Qualifications: Master's Degree. Prior experience in a Division I program. Desktop publishing skills and/or experience. Supervisory skills and staff supervision experience. Proficiency in Microsoft Office (i.e. Word, PowerPoint, Excel). Understanding of NCAA rules compliance (Worked in Division I, II or III Athletic program such as coach or administrator, or played Division I, II or III sport). Prior experience in a higher education environment as an employee, graduate assistant, student intern or volunteer.
Brief Description of Duties:
The Director of Athletic Marketing will support the Assistant AD Athletic Marketing in the development and execution of a comprehensive marketing plan for the Department of Athletics. The position will report to the Assistant AD for Athletic Marketing and will implement marketing plans and promote the Stony Brook brand in an effort to increase attendance, generate revenue and maximize the game day fan experience. The Director will be primarily responsible for the development of marketing plans for men's basketball, men's lacrosse and select Olympic sports as appropriate as well as supporting the creation and execution of game day promotions to include managing giveaways, promotions, anthem singers, scripts, etc. The Director will oversee the assigned student intern staff and serve as the point person for select on campus athletic marketing events.
The selected candidate will be responsible for the following:
Marketing and Promotions:
This position will lead the development and execution of the department wide marketing and public relations initiatives. This will include but not limited to yearlong promotional efforts for 18 intercollegiate programs, coordination of game-day promotional activities and development of a comprehensive marketing plan to increase fan attendance and achieve ticket revenue/attendance goals as set forth by the Senior Management Team and/or the Director of Athletics. Specifically, the Director will be responsible for reaching attendance and ticket revenue goals for men's basketball and men's lacrosse. In order to reach those goals, the Director will develop marketing plans for assigned sports by creating and managing part of the marketing budget, projecting and identifying cost effective operational needs and direct oversight of the athletic marketing intern staff. They will serve as the point person for the execution of marketing special events for athletics, including fan bus trips and on campus athletic marketing initiatives. They will support the Assistant AD of Athletic Marketing and the Senior Associate AD for External Relations in the creation, implementation, and enforcements of all branding efforts for the Stony Brook Athletics Department and all Stony Brook Division I Athletic entities.
The Director will be responsible for various public relation initiatives as articulated by the Assistant AD of Athletic Marketing. Responsibilities include, but are not limited to, attending university and community events on behalf of the department, sitting on university committees, working with campus departments to enhance spirit, pride and tradition, supervising and managing various spirit groups (i.e. band, cheerleaders, dance team, etc.).
The Director is directly responsible for managing a marketing budget. This budget is allocated for initiatives related to the assigned sport programs. Additional responsibilities include determining fiscal requirements and preparing budgetary recommendations as well as monitoring, procuring, verifying and reconciling expenditure of budgeted funds.
Corporate Sales and Stewardship:
Responsibilities include the stewardship of corporate partners by ensuring that their partnerships are properly placed in all game day scripts and carried out in a professional manner. Assist in the development and execution of special events for athletics.
Other duties as assigned as determined by rank and departmental mission.
Special Notes: This is a full time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption. Night and weekend work will be required.
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About Stony Brook:
Stony Brook University, home to many highly ranked graduate research programs, is located 60 miles from New York City on Long Island's scenic North Shore. Our 1,100-acre campus is home to 24,000 undergraduate, graduate, and doctoral students and more than 13,500 faculty and staff. SBU is a comprehensive research-intensive university and a member of the prestigious Association of American Universities (AAU), which includes 34 public universities among its 62 members. SBU consists of 12 schools and colleges and a teaching hospital that provides state-of-the-art healthcare in the Long Island region. SBU also manages and performs joint research with Brookhaven National Laboratory, the only Department of Energy Laboratory in the Northeast, and shares doctoral programs with Cold Spring Harbor Laboratory, a world-renowned molecular biology institute. Home to the Emerson String Quartet, the Pollock-Krasner House in East Hampton, New York, the Humanities Institute, and the Southampton Arts Program, and with endeavors that extend to the Turkana Basin Institute in Kenya and the Ranomafana National Park in Madagascar, SBU sustains an international reputation that cuts across the arts, humanities, social sciences, and natural sciences.
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