The Marketing Specialist role is responsible for supporting the marketing and event functions at SNA through the coordination of an array of trade, event, and marketing initiatives and internal company projects. These initiatives include sales meetings, national and regional trade shows, dealer and consumer events, sample management, and seasonal marketing activities.
Assist with planning and execution of national and regional trade shows. Attend trade shows and present the company product line to dealers, media, and other visitors. Assist with marketing meetings as needed.
Coordinate, attend, and execute company events, including sales meetings, dealer events, and consumer events. Maintain a calendar of national and regional events and schedule adequate staffing among SNA team and sales force.
Coordinate the production and distribution of seasonal product marketing materials and digital assets.
Responsibilities include directing local design revisions with graphic designer, proofing, and print sourcing.
Maintain marketing files, documents, and images on company Dropbox account for access by internal and external partners (reps, dealers).
Organize, track, and maintain company samples (sales and media samples) and event materials
Support sales force and public relations (PR) agency with sample and marketing asset needs, including shipments from SNA office
Maintain SNA showroom, including seasonal updates
Plan and lead multiple sample sale events each year
Assist with order entry of marketing, and media product orders
Help maintain existing (and forge new) strategic partnerships for our brands
Maintain vendor relationships for sourcing promotional items (hats, t-shirts, ski straps, et al), in-store visual branding items, and printing needs
Proactively liaise with sales reps, international brand teams, PR agency, and other stakeholders on a regular basis to further projects and objectives
Manage project-based budgets for the above activities to ensure alignment with overall marketing budget
Internal drive to succeed, even when challenged; positive attitude; solid work ethic
Excellent written and verbal communication skills; outgoing, social personality
Demonstrated project management experience with an organized, detail-oriented approach
Graphic design skills a plus
Previous specialty retail experience a plus
Passion for mountain sports
Bachelor’s degree preferred
Additional Salary Information: The company offers competitive compensation for the outdoor industry. In addition to a base salary, the candidate is eligible to participate in a comprehensive benefits program including healthcare, dental, vision, 401K retirement plan, life and disability insurance, and generous gear discounts.
About Salewa North America
Salewa North America (SNA) is a wholly owned subsidiary of the Oberalp Group––a design & innovation focused outdoor sport company headquartered in the heart of the Dolomites in Bolzano, Italy, with global operations. SNA handles the U.S. / Canada sales, marketing, operations, distribution, and customer service functions for four premier mountain sports brands within the Oberalp Group––SALEWA, DYNAFIT, WILD COUNTRY, and POMOCA.
The Oberalp Group – and SNA – operate in a dynamic market environment, and we seek to work with people who share our hands-on, collaborative, solutions-oriented approach to business.
And, of course, we look for team members who share in our boundless enthusiasm for mountain sports and a stewardship ethic to protect the places we love to play.