At Infinity Learning Solutions, our mission is to help educators transform ho-hum online learning into a multimedia experience that captivates minds. Our customized solutions enable any instructor with web access to create, store and manage dynamic online lessons. Because we believe our clients should be an expert in their subject matter and not our software, our tools are easy to use, allowing people at every skill level to produce and post professional learning videos with synchronized slides, outlines, notepads and more.

Interactive Marketing Manager

As a technically savvy marketing professional, we will rely on you to lead the strategic planning, solution definition and execution of company websites, digital marketing activities as well as integration with offline/direct strategies. You will develop and deploy Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies in order to drive and pull traffic to Infinity Learning Solutions’ online channels, increase and sustain demand for Infinity Learning Solutions’ products and services, and participate in social media channels to support brand awareness, prospect nurturing, and lead generation.

Responsibilities:

• Develop and deploy online search and marketing strategies with the goal of maximizing external efforts to drive traffic to the Company’s websites and internal efforts to pull traffic into the websites.
• Coordinate lead generation efforts in the development of action plans to penetrate new markets.
• Gather prospect data including demographics, behavior, interest and web searches to incorporate into strategies for achieving search engine topic relevance.
• Research, recommend and develop initiatives designed to establish search engine topic relevance on external content and media on all major search engines.
• Design plans to target relevant, external websites placing links to drive traffic to the Company’s marketing channels.
• Prepare and oversee action plans by individuals as well as by the team for effective search of sales leads and prospects.
• Coordinate lead generation efforts in the development of action plans to penetrate new markets.
• Develop a business plan and sales strategy for the market that ensures attainment of company sales goals established by management.
• Develop and contribute keyword or key term topic related content to high traffic, relevant websites.
• Research, recommend, and develop internal structural and contextual elements in order to improve the relevance of site content on all major search engines including, but not limited to, page names, title tags, meta descriptions, meta keywords, headers, copy, and site maps.
• Create and place keywords or key terms that build authority and achieve high rankings on search engine results pages and pull traffic into the Company’s websites.
• Analyze performance metrics and website statistics, and present recommendations for improvements to search optimization strategies and initiatives.
• Maintain expert knowledge of SEO and SEM strategies, tactics and best practices.

We prefer the qualified applicant be located in the Asheville, NC area, however will also accept qualified Work from Home applicants located in the East Coast or Central time zones.

Benefits:
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive salary and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply:
To respond to this opportunity, please go to:
https://insperity.ats.hrsmart.com/cgi-bin/a/highlightjob.cgi?jobid=72507

EOE

• Bachelor’s degree in Marketing, Business or Computer Science required.
• 5+ years of experience in search marketing required.
• 5+ years experience integrated marketing program development.
• Experience with SAAS Software a plus.
• Experience with Adobe After Effects a plus.
• Knowledge of HTML, website design and web analytics.
• Knowledge of the search environment including paid search listing providers, tracking tools, bid management systems, and keyword development tools.
• Strong project management skills with the ability to multi-task and manage multiple projects. Strong attention to detail, time management, sense of organization, logic and analytic skills required.
• Ability to manage problem-solving activities in an efficient and effective manner.
• Demonstrated customer service attitude and skills.
• Ability to establish working relationships and interact effectively with a wide range of people; work independently with limited direction; maintain effective work relations with those encountered in the course of employment. Ability to work individually and on teams.
• Communicates tactfully and effectively, verbally and in writing, and maintains effective work relations with those encountered in the course of employment. Familiar with modern office methods, practices, procedures, equipment, filing systems and business letter writing. Competent in correct English usage, grammar, spelling, punctuation and arithmetic.
• Solid understanding of web metrics.

We prefer the qualified applicant be located in the Asheville, NC area, however will also accept qualified Work from Home applicants located in the East Coast or Central time zones.