PeopleForBikes seeks a creative, organized and enthusiastic marketing manager in our Boulder, CO office to join us in our mission to get more people on bikes more often. The ideal candidate will demonstrate skill in all facets of the marketing mix with a focus on event and content marketing. S/he will also bring passion and a can-do attitude to our marketing + communications team.Responsibilities include:
Manage all aspects of our presence at events from small-scale local events to large industry trade shows. Develop annual calendar, event assets, materials and staffing necessary to execute flawlessly.
Manage organization’s social media channels. Produce both original content and coordinate with external content sources and partners. Maintain social calendar.
Manage production of all advertising both online and offline including creative development (internally or through agency partners), media planning and trafficking.
Assist in developing strategies and tactics for amplifying annual campaigns, programs, original content and member promotions.
Manage production of print materials including brochures, guides, infographics and reports.
PeopleForBikes is a dynamic, evolving organization where responsibilities are likely to morph and grow—particularly based on the talents s/he brings to the role. All members of our team take on new duties as needed.
Bachelor’s degree in Marketing, Communications or related field. Three to five years experience within an agency, marketing firm or client-side marketing department is desired.
Excellent marketing skills. The candidate should be able to set goals, be familiar with the best tactics to achieve them and analyze performance.
Demonstrated success managing event logistics and teams. Must have outdoor events, fundraisers or trade show experience.
Experience with both traditional and innovative communications and marketing techniques, with an emphasis on social media and content marketing.
Great project management skillset, with the ability to comfortably juggle multiple projects and occasionally work on tight timelines.
Collaborative approach to work—the person will interface with multiple departments and external partners—and super customer service, both internal and external.
A self-starter with extremely strong attention to detail.
Ability to work within larger marketing and communications strategy and ensure that communications adhere to the organization’s writing and design standards.
Willingness and enthusiasm for travel (may be up to 20% of time.)
A talent at composing snappy, concise, witty, eye-catching copy for the digital world is highly valued.
Search marketing experience—both paid search and tactics to improve organic rankings.
Knowledge of and passion for bicycling is a plus.
Additional Salary Information: Compensation and benefits:
This “at will” position offers a competitive salary commensurate with experience. In addition, a generous benefits package is offered, which includes health insurance, paid time off and optional participation in a deferred compensation plan.
Launched in 1999 as Bikes Belong, PeopleForBikes includes both an industry coalition of bicycling suppliers and retailers, as well as a charitable foundation. Our foundation is where we house our major programs and engage individual members, affiliate organizations, and corporate sponsors.
Over the years, we have spent more than $30 million to make bicycling better. We’ve invested $2.1 million ...in community bicycling projects and leveraged more than $654 million in federal, state, and private funding. We have contributed millions to national groups and programs like the Safe Routes to School National Partnership, the League of American Bicyclists, and the International Mountain Bicycling Association, ensuring safer places to ride for both children and adults.
By connecting the bicycle industry and millions of individual riders, we generated political clout that secures a seat at the congressional table for people who benefit from bikes. (And that's just about everyone.) Through these efforts, federal investment in bicycling has quadrupled since we've been on the scene.
We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources.