MARKETING COMMUNICATIONS SPEC NATURAL SCIENCES
|Req #: ||142514 |
|Department: ||UNIVERSITY ADVANCEMENT - NATURAL SCIENCES |
|Appointing Department Web Address: ||https://artsci.washington.edu/ |
|Job Location: || Seattle Campus |
|Job Location Detail: ||George F. Russell Hall |
|Posting Date: ||02/14/2017 |
|Closing Info: || Closes On 03/01/2017 |
|Salary: || |
Salary and benefits are competitive. Salary is commensurate with qualifications and experience.
|Notes: || As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position please visit our website Benefits page. |
| The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty. |
The University of Washington's College of Arts & Sciences has a wonderful opportunity for a Marketing Communications Specialist who will support the College of Arts & Sciences Dean's Office and the Office of Advancement and Alumni Relations.
The Marketing Communications Specialist will provide strategic and tactical marketing and communications support to the Natural Sciences division within the College, with a heavy emphasis in supporting the marketing communications needs within the Department of Biology. Under the direction of the Managing Director of Marketing Communications, this position is responsible for creating a comprehensive marketing communications plan to raise awareness about the division and its departments that includes advising and consulting with department chairs, administrators, faculty and staff on marketing and communications best practices, providing strategic oversight and support on strategies and tactics that fulfill the goals and objectives of the overarching plan, identifying and writing stories of interest from departments within the division, highlighting the division and it's departmental efforts through social media, and updating the College website with content from the division. This position also works closely with the Senior Director of Advancement for the Natural Sciences and the divisional Advancement team to provide communications support for donor relations and engagement activities.
DUTIES AND RESPONSIBILITIES
Develop and employ a comprehensive marketing communications plan, under the direction of the Managing Director of Marketing Communications, for the Natural Sciences division with the goal of raising awareness of the distinguished faculty, cutting edge research and outstanding students to retain and recruit top notch students and faculty and to encourage donor support. (30%)
Work closely with the divisional dean and the department chairs to identify stories of interest and key research activities to highlight through the College's various communications outlets.
Work with the Managing Director of Marketing and Communications to highlight Natural Sciences stories through social media efforts, includes writing content and posting to the various communications channels.
Develop and prepare written content as assigned for the College of Arts and Sciences website, including conducting interviews with faculty, guests and students; writing features and news articles; posting material directly to the College's website; updating events listing by working with departments; and monitoring the websites to maintain fresh content.
Provide marketing and communications advice and consultation to department chairs, faculty, administrators and staff within the Natural Sciences division to support the goals and objectives of the overarching marketing communications plan.
Consistently incorporate College messaging in all efforts, including working with the Managing Director of Marketing Communications to implement divisional marketing communications strategic plans.
Provide outstanding customer service to the College and the Natural Sciences division, departments, centers and institutes and professionally represent the College and the University of Washington in all interactions.
Provide support pre-, during and post-events created by the College that highlight the divisions' efforts.
Develop and implement a comprehensive marketing communications plan for the Department of Biology with the goal of raising awareness of the distinguished faculty, cutting edge research and outstanding students to encourage donor support. This will include working directly with the chair of Biology and key faculty members to identify stories of interest; share Biology stories through social media efforts; develop and write content for both the Biology website, e-newsletter and the College's website that effectively positions the department as a leader in STEM; to identify and create engaging events that raise awareness about the work of the Department of Biology; consistently incorporate College messaging in all efforts; and provide support pre-, during and post-events created by the College that specifically highlight the Department of Biology. (30%)
Attend the Constituency Relations meetings that are organized through the UW Alumni Association and represent the Natural Sciences division. (5%)
Provide general marketing and communications support to both the Natural Sciences division and the Department of Biology, including but not limited to drafting press releases and press alerts, conducting general research on topics or individuals, scheduling meetings, assisting with briefing materials, composing email and hard copy correspondence, organizing files, assisting with media outreach and coverage, developing communications templates, drafting text for invitations, brochures and other print materials etc. (25%)
Work with the Managing Director of Marketing Communications, the Senior Director of Advancement for the Natural Sciences and the division's advancement team members to draft case statements for key divisional and departmental initiatives and priorities.
Provide consultation to departments within assigned divisions on general marketing communications efforts that are done at the departmental level.
Work closely with the departments within the division to support their e- newsletter efforts, includes preparing the e-blasts for distribution and following University guidelines for the e-blasts.
Be familiar with the Advance database and use information to support research needs and pull lists.
Provide content regarding Natural Sciences related efforts for student calling and annual giving activities.
Other projects as assigned by the Director of Marketing and Communications and/or the Assistant Director of Marketing Communications. (10%)
This position is supervised by the Managing Director of Marketing and Communications for the College of Arts & Sciences
From time to time, may oversee the efforts of student workers on projects for the Natural Sciences.
| Bachelor's Degree in communications, marketing, journalism, English, or related field. |
Minimum two - three years of diverse experience in marketing/communications or public relations as well as event planning. Proven expertise in developing targeted messages and communications for diverse audiences.
Experience working successfully in a collaborative environment.
Must be adept at organizational proficiency and project management, including the ability to prioritize work and juggle multiple projects simultaneously. Able to understand complex and scientific concepts and translate for a lay audience.
Must be able to maintain confidentiality.
Must be able to work in a team environment as well as independently.
Must be flexible in a fast-paced setting and able to work under deadline pressure.
Must be customer service-minded in the interaction, strategic planning, and execution or implementation of all projects.
Demonstrated success in building and gaining consensus on creative initiatives and directions within a team environment as well as through open/general outreach efforts.
Excellent written and verbal communication skills, including expertise in the application of writing and editing skills with strong familiarity with AP Stylebook and Chicago Manual of Style.
Capacity to work professionally with many constituencies (e.g., staff, faculty, students, alumni, friends, vendors, donors and volunteers).
Proficient in the use of Microsoft Office for the PC.
Experienced working in the Adobe Creative Suite (includes InDesign, Photoshop, Acrobat, etc.) and some HTML expertise.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
| At least three years of experience working in a marketing/communications role. Familiarity with technology, new media tools, and a wide range of software including Final Cut Pro, Dreamweaver, and email distribution systems such as Convio, Mail Chimp, Constant Contact, etc. |
Experience with higher education institutions and/or marketing in a complex organizational environment.
Experience working with large databases such as ADVANCE.
Familiarity using content management systems such as Drupal.
Experience in photography and/or videography, a plus.
Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.
Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.
Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures; acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW's commitment to inclusiveness and diversity.
|CONDITION OF EMPLOYMENT:|
| This position works mainly indoors in an office environment and does not require unusual demands for physical effort. This position may occasionally require physical effort to lift and transport materials to and from events. |
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.