The Associate Director of Admission Marketing and Communications oversees the marketing and communication efforts of the Admission Office. This position plays a critical role in the creation and execution of a comprehensive communication plan to support the enrollment goals of the College. The Associate Director plays a key role in the creation and development of well-coordinated print, electronic and social media marketing used in the recruitment process. This position also serves as a leader on the admission leadership team generally and specifically as an advocate for the role of communication and marketing in meeting department and College goals. The Associate Director is expected to be a strategic planner and problem solver, providing proactive communications solutions to complex recruitment and enrollment opportunities and challenges. S/he is also expected to be creative and forward thinking in identifying and developing his/her solutions.
Primary responsibilities include:
1) Manage the Office of Admission’s marketing and communication efforts, collaborating with the Director of Admission and Assistant Director for Admission Marketing and Communication to create and execute a comprehensive communication plan for prospective students at every stage of the recruitment process.
2) Supervise the creation of major print, photography, video and web content in collaboration with outside designers, researchers, and printers.
3) Design and create minor print content in-house; organize and maintain, in coordination with the Office of Public Affairs and Student Financial Services, the Admission Office web and social media platforms as well as admission-related content on other campus platforms.
4) Collaborate with other functional teams within the division to ensure all communication with students and on/off-campus intermediaries aligns with the department’s overarching recruitment communications strategy.
5) Collaborate with other key communicators college-wide.
6) Effectively plan and manage the communications and publications budget.
7) Travel to high schools and other forums to inform prospective students of admission standards, the programs of the College and campus life.