Core-Asset Consulting's client, an Investment Manager in Edinburgh, has an opportunity for a Product Marketing Executive to join its business on a permanent basis.
You will manage the implementation of the global product marketing strategy and will help to deliver a suite of regular product campaigns and help develop the asset class strategy, proposition and thought leadership agenda.
Track record in product marketing, preferably in asset management
Deep understanding of global marketing and the marketing campaign process
Clear demonstration of having a client-focused approach
Deep understanding of client need and distribution structures globally
Experience of creating and managing detailed communication and campaign messaging plans
Experience of driving effective campaign KPI management and ROI
Understanding of investment marketing principles and how distribution structures work regionally
Deliver the product marketing strategy to clients
Implement investment themes into all elements of the global channel marketing mix
Follow 'themed' campaign approach, where appropriate
Content and content production
Deliver core content across multiple communications formats liaising across relevant stakeholders throughout process
Work collaboratively with channel marketers to keep all regional teams informed of content planned and available for use
Drive the development of improved literature and sales materials for each asset class
Drive regular KPI reporting on Marketing Communications by asset class, desk and strategy
Aggregate data from multiple sources into relevant information and insight reported regularly to groups of stakeholders, from senior management down
Act as the conduit between various internal stakeholders such as Investments / Sales / Product and Product Governance
Assist PM Manager with managing relationships with key contacts, providing an effective link between Investments /Product
Construct a range of investment messages that will be used consistently in campaigns and reflected in associated communications to promote a capability, product, or theme
Work within the product governance framework to ensure product messaging consistency across all marketing collateral
Support Delivery of multiple revenue-generative campaigns per quarter by market and asset class
Quarterly campaign planning and new product launches
Tracking, measurement and reporting of KPIs which ensure analysis
Cascading process to ensure product changes / launches are communicated
Improve regular communications between product /client and marketing on launches/changes
Messaging that can be used consistently across channel, region and format including, advertising, digital and email
Generous pension scheme
Job reference: 9218
To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.
Core-Asset Consulting offers specialist recruitment services to asset management, accounting & finance, asset servicing, legal and the wider financial services sector in Scotland.