The Digital Marketing Strategist is responsible for the creation of and execution of all digital strategy related to Spring Arbor University. Position includes oversight of SEO and all paid search campaigns including insight into university websites, social media, e-mail marketing. The digital marketing strategist will use analytics to measure and inform digital marketing strategies for the university and will ensure Spring Arbor University's lead generation tactics and other digital marketing strategies are optimized in order to meet enrollment goals. The digital marketing strategist is responsible for gathering, analyzing and reporting on data, making recommendations, and ensuring appropriate adjustments are made to improve marketing efforts.
BA/BS degree or equivalent working experience.
Experience with analytic techniques and web analytics technologies.
Ability to extract meaning and suggest action items from data, not just report metrics.
Understanding of web-related behaviors and trends and ability to optimize for these.
Knowledge of the various paid marketing channels and technologies, including SEO, paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest.)
Individual will exhibit a life and service that is in full accord with the Spring Arbor University Concept and Community Covenant.
Experience working in multicultural academic environments preferred and individuals from diverse populations are encouraged to apply.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Type: Full Time
Location: Spring Arbor
Spring Arbor University is committed to the policy of equal employment as an appropriate standard of Christian servanthood, and in accordance with federal and state regulations. It is the intent of this policy to provide a work place free of discrimination on the basis of race, color, national origin, gender, age, marital status, or physical handicap, in a manner consistent with applicable federal and state law and the Christian perspective and mission of the University.
Internal Number: 1401
About Spring Arbor University
Since 1873, Spring Arbor University has helped students pursue wisdom by offering an education grounded in the Christian faith. What began as a small elementary and secondary school in the late 1800s has evolved into a top-tier, liberal arts, Christian university. Offering more than 70 undergraduate majors and programs, nine degree completion programs, two associate programs, and 12 graduate programs. With programs presented on campus, online and on site at 17 locations throughout Michigan and in Ohio, the University continues to meet the growing needs of its students.