The Marketing Manager is responsible for creating, deploying, tracking and measuring marketing strategies for degree programs, disciplines and initiatives across multiples colleges across Northeastern University’s portfolio of professional degree programs. Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University and its programs. The Marketing Manager works in collaboration with the Director of Marketing, Enrollment Marketing and Communications, Admissions and the academic teams to meet goals for assigned projects and portfolios.
Key responsibilities include, but are not limited to:
Define the overall marketing strategy, messaging and positioning for degree programs, sectors, audiences and initiatives across Northeastern’s portfolio of professional degree programs
Develop and manage execution of marketing plans through effective project management skills
Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment
Work collaboratively with the Enrollment Marketing team to ensure that all marketing reflects consistent and timely on-brand messages
Build and maintain relationships with internal and external university partners and manage marketing vendors (creative teams, agencies, print production etc.)
Utilize marketing automation tool (Marketo) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process
Collaborate with marketing team to effectively manage the budget for assigned degree programs, disciplines and initiatives
Bachelor's degree in Business, Marketing or related field with minimum of 4 years experience in marketing and communications. Higher education experience preferred. Demonstrated success in the development and implementation of marketing strategies. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Strong project management skills and ability to manage stakeholder expectations. Strong written and verbal communication skills. Ability to think and act both analytically and strategically. Experience working with a marketing automation tool and customer relationship management system (CRM) a plus.
Requisition Number: STFR004867
Internal Number: 56815
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.