Position Overview: Reporting to the Director of Content Strategy, with a dotted line to the Assistant Director of Community Program Marketing, the Marketing and Digital Communications Coordinator is responsible for maintaining online web, email newsletter, and social media content for Harvard's Public Affairs web properties, including content for community.harvard.edu, edportal.harvard.edu, associated sites, and marketing materials and collateral. The Marketing and Digital Communications Coordinator serves as a member of HPAC's content strategy team primarily supporting the Public Affairs communications team. The Public Affairs office is an office of external relations covering community relations, government relations, and community programming.
Principal Duties and Responsibilities (Essential Functions*): Specific responsibilities include:
Maintain content for Harvard University's Public Affairs web properties and associated social media including Facebook, Instagram, LinkedIn, and Twitter accounts.
Establish, implement, and maintain processes, guidelines and schedules to ensure content remains up-to-date and is continually refreshed on Harvard University Public Affairs web properties
Ensure consistency and excellence in web content quality by documenting and enforcing best practices
Ensure optimal use of website Content Management System(s)
Maintain and review content/events aggregated by web properties and social media accounts
Monitor and report regularly on website and social media analytics and tracking to ensure continuous improvement with an eye to expand audiences.
Oversee the development and distribution of two monthly and one weekly newsletter through Mailchimp.
Support the development of an editorial calendar and overall content strategy for the web and social media accounts
Work with content teams and individual staff to design tailored digital communications solutions for Community Affairs outreach efforts (web).
Design web pages and assist in content production as required to achieve communications objectives
Assist in quickly posting and creating online content and ability to adapt easily to change
Act as website editor with responsibility for reviewing and publishing website content.
Research, as needed, products and services in the market to enhance our website functionality in line with our goals.
Coordinate with the Director of Content Strategy and Assistant Director of Community Program Marketing to implement best practices and templates for digital publishing and measurement.
Write and/or edit copy for event materials, programs, reports and for additional digital and traditional marketing materials.
Assist with special projects, including annual report and website roll outs and coordinated social media campaigns, as needed.
Work with partners across the University to communicate community programs and events.
Harvard Public Affairs and Communications is committed to diversity and fostering an inclusive workplace. We welcome applicants who bring varied experiences, backgrounds, and expertise to advance the work of the department in service to Harvard's mission.
Harvard University Benefits Package Vacation/Sick/Personal/Holidays: Harvard offers 3 (union roles) - 4 (exempt) weeks paid vacation, a paid holiday break between Christmas and New Year's Day, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days each year. Medical/Dental/Vision Benefit: Harvard offers a variety of excellent medical, dental, and vision plans which all begin on the first day of employment. Retirement: University-funded retirement plan with full vesting after 3 years of service. Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted study options through participating Harvard Graduate Schools. Transportation: Harvard offers a 50% discounted MBTA pass as well as parking options to assist employees in their daily commute to campus. Wellness Options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complimentary health services. There are also fee-based athletic facility memberships available at various locations around the university for employees.
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
Bachelor's degree strongly preferred
2 + years of relevant experience preferred
Experience with web content management systems, social media management tools, and analytics tools including Google Analytics
Computer software & hardware knowledge and proficiency is ideal, including: XHTML, CSS, web standards including accessibility and usability, Photoshop, Illustrator, MS Office
Position requires demonstrated knowledge of web technologies and experience maintaining web content management system
Must be highly organized and detail oriented; strong project and time management skills
Excellent verbal and written communication skills
Knowledge of social media channels, email marketing, and other digital marketing tools
Must be able to work independently and in collaboration with multiple stakeholders
Must have exceptional interpersonal and project management skills, writing and editing skills, and a proven record of working collaboratively with a wide range of constituents.
Ability to manage and prioritize multiple projects, work independently and in collaboration with team members
Creative, innovative thinker, action-oriented, versatile, ability to adapt in dynamic environment, resourceful and honest, sense of humor
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 47034BR
About Harvard University Administration
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.