Under the general direction of the Director of Marketing and Communications, the Assistant Director of International Marketing is responsible for leading the creation and execution of the overall marketing strategy for DCE s international programs aimed at expansion and growth in the international marketplace (including travel, digital marketing efforts, print, agent relations/production, student recruitment, business development and lead generation). Benchmark and monitor the competitive landscape, comparing marketing and recruitment approaches and oversee market research studies to identify trends in program demand and formulate strategic travel and outreach plans. Represents DCE internationally and serves as the main point of contact with current and prospective agents, universities, and institutions and continually develops and executes strategies to form new strategic partnerships. Advise Director of Marketing and other DCE leaders on new program development based on market trends. Develop strategies for engaging with agents and partners and creates incentives for increased production. Provide new agents with orientations and consistently enhance the skills of existing agents and partners by conducting ongoing training opportunities. Develop and oversee marketing budget for international programs and allocation of spend to various marketing initiatives. Provide Director of Marketing with updates on a quarterly basis, recapping spends, identifying potential shifts in budgetary plans based on ROI analysis, and discussing upcoming initiatives.The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.Salary: Range $70,000.00 - $89,432.00 Total Hours: 8-5, M-FCareer Position.Will need to have automobile for traveling throughout Southern California. Must be willing and able to travel, mostly abroad (up to 30%). Must be able to work occasionally on evenings and weekends.Final candidate subject to background check.As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts. Please attach your resume.Click here to see the Division of Continuing Education website.View Job Description for the position requirements.
Internal Number: 2018-1050
About University of California, Irvine (UCI)
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.