The Marketing Coordinator supports the Chicago Booth Evening MBA and Weekend MBA admissions and marketing teams. The Coordinator is responsible for executing a range of marketing tactics used to attract prospective students to the program locally and nationally, and help convert program inquiries to applicants. Will utilize his/her expertise in graphic design and the Adobe Creative Suite to support the admissions and marketing needs of the team.
Design email headers, social media graphics, and other graphics in line with Chicago Booth branding standards.
Source content to use for the Programsâ™ blog posts (~3-4 per month), as well as content for the Programsâ™ social media channels. Strong blog-writing skills are a plus.
Contribute to the Programsâ™ social media strategy by finding content, writing posts, and developing social campaigns.
Maintain regular website updates.
Assist with ongoing reorganization of website content.
Work with current students, alumni, and staff to create a broad range of content for the blogs, social media campaigns, email campaigns, and advertising campaigns.
Use metrics and data to drive strategies and tactics.
Maintain regular contact with the Central Marketing team at the Harper Center Campus in Hyde Park.
Attend Central Marketing meetings at the Harper Center Campus in Hyde Park as needed.
Education, Experience or Certifications
Bachelor's degree required, in marketing, graphic design, or communications-related area preferred.
A minimum of one year of professional working experience required, in a marketing setting preferred.
Digital marketing and CMS experience preferred.
Technical Knowledge or Skills:
Exceptional English language skills, particularly business copywriting and editing, required.
Demonstrable knowledge of various content creation, design basics, social media tactics required.
Strong project management skills required.
High degree of organization and professionalism required.
Creative thinker who is able to meet deadlines required.
Demonstrated proficiency in Adobe Creative Suite (PhotoShop, Illustrator, InDesign) including vector creation.
Ability and willingness to work evening and weekends when needed and attend events outside of normal work hours.
Note: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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Internal Number: JR03181
About University of Chicago
One of the world's premier academic and research institutions, the University of Chicago has driven new ways of thinking since our 1890 founding. Today, UChicago is an intellectual destination that draws inspired scholars to our Hyde Park and international campuses, keeping UChicago at the nexus of ideas that challenge and change the world.