Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity â of culture, thinking, learning and leading â is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbiltâs mission is to advance health and wellness through preeminent programs in patient care, education, and research.
JOB SUMMARY: The Market Development Manager will research and develop strategies and execute strategic business plans to grow the volume in VUMC clinics and services.
Develops strategic marketing plans to meet goals of the clinics, departments, and VUMC.
Plan and manage consumer research to gather data for marketing plans.
Research competition for market analysis on new products and services.
Collaborate with VUMC clinical teams and marketing/web teams to create strategic marketing plans.
Direct the creation, placement/usage, and outcome analyses of marketing tools.
Manage the production and placement of on-line campaigns, collateral materials, publications, advertising, direct mail, public relations, and event communications.
Provides oversight for website management.
Assist in measuring the effectiveness of marketing and promotional strategies and tactics.
Coordinate internal and external resources for project implementation.
Supervise support staff as assigned.
Conduct performance evaluations and mentor staff for growth potential as assigned.
Direct financial resources for effective utilization.
Develop marketing budgets for individual marketing plans.
Approve expenditures and monitor against budgets.
Provide forecasts for program/project expenditures throughout the fiscal year as required.
VUMC Recent Accomplishments:
Because we are committed to providing the best in patient care, education and research, we are proud of our recent accomplishments:
US News & World Report: #1 Hospital in Tennessee, #1 Health Care Provider in Nashville, #1 Audiology (Bill Wilkerson Center), 12 adult and 10 pediatric clinical specialties ranked among the nation's best, #15 Education and Training
Truven Health Analytics: among the top 50 cardiovascular hospitals in the U.S.
Becker's Hospital Review: one of the "100 Greatest Hospitals in America"
The Leapfrog Group: grade "A" in Hospital Safety Score
National Institutes of Health: among the top 10 grant awardees for medical research in the US
Magnet Recognition Program: Vanderbilt nurses are the only group honored in Middle Tennessee
Nashville Business Journal: Middle Tennessee's healthiest employer
American Hospital Association:among the 100 "Most Wired" medical systems in the US
Vanderbilt University Medical Center is a comprehensive health care facility dedicated to patient care, research, and biomedical education. Our reputation for excellence in these areas has made us a major center for patient referrals from throughout the Mid-South. Each year, people throughout Tennessee and the Southeast choose Vanderbilt University Medical Center for their health care because of our leadership in medical science and our dedication to treating patients with dignity and compassion.The mission of Vanderbilt University Medical Center is to advance health and wellness through preeminent programs in patient care, education, and research.