Creates and manages all aspects of a cohesive marketing and communication strategy for Auxiliary Services including University Housing, College Park District and Student Centers (The E.H. Hereford University Center and The Commons).
Develop and implement the annual marketing plan, including multiple separate marketing campaigns, outreach initiatives and promotions.
Develop and analyze marketing reports, cancellation trends, occupancy tracking, enrollment data, and institutional research containing student demographic data to decide the most effective way to market to target audiences.
Outreach and Communications
Manage email outreach: work with staff to plan and execute detailed email campaign timelines and targeting, oversee messaging, copy writing, formatting and layouts. Plan and execute distribution, utilizing various software and list management systems. Track email metrics.
Manage direct mailing of major publications, letters and postcards.
Plan and oversee all logistical details for University recruitment and other special events.
Oversee design and production of posters, postcards, newspaper advertisements.
Project Manager for Auxiliary Services websites. Oversee redesign when necessary, and maintenance of sites. Utilize available analytics to evaluate online usage and make recommendations for process and communication improvements.
Act as a spokesperson and presenter at large scale university events, to include Preview Days, Orientations and more.
Oversee all creative and strategic advertising, public relations, and promotional campaigns for Auxiliary Services.
Provide direction for creative design of printed and online material, including imaging, copy writing, and all messaging.
Provide scripting and art direction for all video production, photography, and other forms of image capture/development. This includes research and recruiting for sites, models, sourcing equipment and talent as needed and working to coordinate with vendors and artists to capture desired imagery and context.
Direct specifications and outsourcing for all printed materials, work with print vendors to ensure desired outcomes of quality, materials and deadlines for print projects.
Schedule all projects for marketing team from planning, to production, implementation and post-assessment.
Track progress of ongoing projects and adjust scheduling and goals as needed to ensure desired outcomes of campaigns.
Oversee annual budget for marketing and track all expenditures.
Assess expenditures to evaluate ROI and effectiveness of proposed initiatives. Make recommendations for future expenditures and evaluate all projects for cost/benefit.
Master's degree in communications, marketing, public relations, journalism or related field or the equivalent experience.
Minimum of five (5) years of experience with successful development and execution of marketing/communications/public relations strategies and promotions, direct marketing, brand management copy writing and editing experience (newsletters, articles, direct mail, general marketing collateral).
Marketing digital portfolio and writing samples required.
Seven or more years' experience working in communications in a medium to large corporation, not-for-profit or non-profit organization.
Previous experience in higher education.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: If no high school diploma or GED, list highest grade completed; If some college or college degree, list school name, degree type, major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 7454
About University of Texas at Arlington
The University of Texas at Arlington sets the standard for educational excellence in the thriving Dallas-Fort Worth metropolitan area and is one of the nation’s fastest-growing public research universities. With an enrollment of 38,000 on-campus students and an additional 15,000 online degree-seeking students, UTA is the second-largest institution in The University of Texas System. The University offers more than 180 bachelor’s, master’s, and doctoral degrees through 10 colleges and schools and is rising in stature through its commitment to transforming the lives of students, pushing the boundaries of knowledge, and serving a growing and diverse community.
UTA has developed a strategic plan, “Bold Solutions, Global Impact” (http://www.uta.edu/strategicplan). Taking advantage of our unique location at the center of the fastest growing urban region in the U.S. and adjacency to the Dallas-Fort Worth International Airport, our vision is to be ‘The Model 21st Century Urban Research University’. To support this vision, our strategic plan focuses on four over-arching themes across the University: Health and the Human Condition, Sustainable Urban Communities, Global Environmental Impa...ct, Data Driven Discovery and Knowledge Management. The College of Engineering is playing a critical role in the advancement of each of these themes.
Our highly ranked academic programs attract the best and brightest scholars from around the world, and our faculty and students consistently receive national and international recognition for their accomplishments. U.S. News & World Report ranks UT Arlington fifth among national universities for undergraduate diversity, we are a designated Hispanic Serving Institution, and the Military Times recently named UTA as the best 4-year College for veterans in the state of Texas. The Chronicle of Higher Education ranks UT Arlington among the 20 fastest-growing public research universities in the United States over the last 10 years.
With a population of 7 million, the Dallas-Fort Worth Metroplex is the fourth-largest urban area in the United States. It covers an area larger than the states of Rhode Island and Connecticut combined. The Metroplex is the economic and cultural hub of North Texas and has the 10th-largest gross metropolitan product in the world. Not only is it an exciting place to live and work, the Metroplex offers UT Arlington a host of unparalleled scholarly, research, and economic activity.
UTA has been a catalyst for redevelopment and revitalization in the central business district of Arlington, establishing a true college town environment in downtown Arlington. UTA’s 20-acre, mixed-use College Park District provides new special events and student living space, restaurants, and parking as part of its broad-based initiative to generate and support economic activity at the city’s urban center. In addition, the University is expanding its footprint in both Fort Worth and Dallas and has plans to increase its global presence building on active partnerships led by the College of Business and the College of Nursing and Health Innovation in Central and South America, South East Asia and the Middle East.
For more information on University of Texas at Arlington, visit: www.uta.edu
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