This position works under the direction of the Divisional VP for Strategic Planning and Marketing and with hospital marketing contacts to manage and implement marketing strategies, advertising, community relations and other promotions for hospitals and practices. In this role, s/he will collaborate with hospital marketing leads and marketing vendors to develop and execute digital-first, multi-channel campaigns. This position works to ensure promotions and organizational presence are consistent with CHS objectives.
Essential duties and responsibilities include the following. Other duties may be assigned.
Collaborates with VP, Corporate teams, vendors and hospitals to identify and recommended marketing strategies
Applies knowledge and experience to ensure strong, actionable creative
Collaborates with VP, Division leadership, vendors and hospitals to recommend and manage budgets; helps prioritize marketing expenses for greatest opportunity
Works closely with hospital representatives and marketing vendors to establish and execute annual marketing plans
Develops and maintains market-level knowledge as necessary to advise on marketing campaign structure and tactics
Works closely with vendors and/or the creative and web services team to manage related marketing materials/projects (i.e., collateral, web copy, etc.)
Serves as a primary touchpoint for hospital marketing support and guidance
Reviews KPI reports and recommends market-specific opportunities for campaign improvement
Manages established timelines to ensure projects progress in a timely manner
Collaborates with internal teams and vendors to ensure compliance
Shares and leverages best practices for marketing content across all owned, paid and earned media
Mentors hospital marketing contacts; supports development and presentation of educational webinars
Serves as team lead for certain assigned projects such as intranet maintenance, legal/compliance liaison, specific vendor management, hospital marketing contact education, etc.
Limited travel may be required
This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as a general understanding of digital marketing and print design. Professional writing skills are highly desired. Outstanding organizational skills are necessary to support multiple and various projects. Finally, this position requires the ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.
Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 5 years direct marketing experience, preferably in healthcare. Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
Internal Number: 1
About Community Health Systems
Community Health Systems, Inc. is one of the nation’s leading operators of general acute care hospitals. The organization’s affiliates own, operate or lease 117 hospitals in 20 states with approximately 19,000 licensed beds. Affiliated hospitals are dedicated to providing quality healthcare for local residents and contribute to the economic development of their communities. Based on the unique needs of each community served, these hospitals offer a wide range of diagnostic, medical and surgical services in inpatient and outpatient settings.