The marketing opportunities and challenges at Harvard Business School (HBS) reflect the complexity of the institution. HBS is a global brand with a wide range of internal and external audiences. The Marketing & Communications team (M&C) sets a broad integrated marketing strategy for the School, with an ever-growing focus on digital channels and data.
This new role is an exciting opportunity to help the leading business school stay on the cutting edge of marketing best practice. We are seeking an inquisitive, performance-focused marketing expert who will use a data-first mindset to shape our digital strategy.
Supporting the Director of Digital Marketing, this role will provide internal clients with expertise on how to measure and improve digital performance. This includes data analysis for various marketing teams, social media managers, content creators, and other program administrators. The person in this role will also enhance user experience across all hbs.edu websites through rigorous analysis and testing.
This position will require both data fluency and a deep understanding of marketing technologies. Hands-on experience with many platforms and marketing tools will be essential in helping to provide internal clients with clear marketing guidance.
Conduct ongoing analysis of web, email, social, video, paid, and editorial content.
Distill analysis into insights for content strategy and technical implementation.
Develop dashboard reporting, data visualizations, and present data efficiently in person.
Be an expert resource on digital analytics trends and technology.
Guide IT in implementation of tagging and conversion tracking to improve data collection.
Troubleshoot digital marketing technology and data integrations.
Conduct online A/B testing and offline usability testing.
Act as project manager for SEO and related website updates.
Assist academic programs and revenue generating business units in improving lead generation, application rates, online giving, and return on advertising spend.
Assist research initiatives in increasing online readership, engagement, and attendance to events.
Cover Letter is Required.
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Harvard Business School is unable to offer visa sponsorship for this opportunity.
BA/B.S. in marketing, business, economics, or another data-intensive field. 7+ years of experience in digital marketing channels including 4 years in analysis.
Demonstrated successes in improving digital media performance.
Knowledge of web technologies and emerging trends (CRM, CMS, SEO, and social platforms).
Deep knowledge of web analytics (Google or Adobe) and conversion tracking.
Hands on experience with either website A/B testing or UX testing.
Ability to plan and manage multiple projects simultaneously and balance priorities.
Ability to provide superior client service to all levels of the organization with diplomacy, tact, and confidence.
Outstanding communication and interpersonal skills.
Ability to think strategically and act tactically.
Exceptional attention to detail.
A deep enthusiasm for marketing and data.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 47392BR
About Harvard University Business School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.