The Director of Marketing and Public Relations is responsible for advancing the Council’s public image and relationships through media relations, communications and marketing initiatives. In this role, the Director will give leadership to the development, preparation and execution of the marketing and public relations strategies and tactics to internal and external stakeholders. Additionally, the Director will plan, integrate and supervise all Council communications for clear and consistent messages and serve as the Council’s media spokesperson.
Breakdown of Job Responsibilities:
Marketing/Branding/Graphic Design
Increase awareness of the Scouting brand through strategic media placement in print, television and electronic platforms.
Assist in the marketing efforts of the Council’s annual events including School Night to Join Scouting and Scouting for Food.
Sell advertisement space, secure corporate partnerships and sponsorship packages and solicit in-kind contributions from corporate and community resources to contribute to the Council’s operational costs.
Public Relations
Serve as the Council’s media spokesperson. Maintain effective relationships with media representatives.
Schedule, plan and manage all press functions and media interviews.
Prepare press releases.
Pitch stories to local, regional and national media and author feature stories. Proactively pitch Scouting stories to journalists and media outlets to secure stories/inclusions in relevant publications as well as general media stories.
Track and compile media reports as they relate to the Council and the Boy Scouts of America.
Outline a Council crisis communications plan.
Assist districts in selecting and training public relations chairmen.
Communications
Oversee and guide the development and production of communications tools for fundraising programs, including regular reports to donors, thank-you letters, etc.
Develop, produce and sell the Council’s annual report.
Oversee the strategic content and edit the Scouter’s Duffle Bag newsletter.
Write scripts, speeches and other communication pieces on behalf of the Scout Executive and Council.
Website/Social Media
Provide strategic direction and approval of content for the Council website.
Oversee strategy related to the Council’s social media presence.
Special Responsibilities
Develop and manage committees of volunteer individuals and companies to provide guidance in public relations, branding, marketing and communication.
Develop, monitor and control the Council’s marketing and public relations budget. Achieve net budget.
Assist in the development of the Council’s annual budget.
Attend Executive Board meetings and assist the Scout Executive and Deputy Scout Executive in the preparation for, and follow-up of, these meetings.
Maintain a close relationship with the Scout Executive, Deputy Scout Executive, Director of Field Service, support staff Directors and Field Directors to ensure the effective utilization of the whole staff to achieve the Council’s marketing and public relations goals.
Develop and manage committees of volunteer individuals and companies to provide guidance and work in public relations, communication and marketing.
Perform other duties as assigned by the Scout Executive or the Deputy Scout Executive.
Skill set:
Experience developing high level marketing and brand strategy in line with the strategic vision of the organization.
A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue, membership growth and volunteer engagement.
An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.
A business leader with success in leveraging social media to grow Scouting’s brand.
A marketing leader with the vision to seek out new promotional avenues to support fundraising and program objectives.
Negotiate compensation and project details for outside contractors related to marketing and promotions.
Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives.
“Listen” to the trends of the market and direct the market research efforts of the company.
Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands.
Superb analytical skills.
Demonstrated ability to lead and inspire a team.
Outstanding communications and interpersonal skills.
Deep understanding of changing market dynamics.
Entrepreneurial spirit.
NOTES:
Additional Salary Information: Compensation:
All Councils are equal opportunity employers. In addition to offering a competitive salary, Professional Scouting offers benefits to include major medical, prescription coverage, dental, vision, life-insurance, long-term disability, accidental death, a defined benefit retirement plan, plus compensation for authorized and approved business-related expenses to include phone and mileage reimbursement. We also offer generous vacation policy and ten holiday observances.
About Greater St Louis Area Council Boy Scouts of America
The Greater St Louis Area Council Boy Scouts of America provides educational programs that build character, teach participatory citizenship and develop personal fitness.
