Classified Title: Communications and Marketing Manager Role/Level/Range: ATP/04/PE Starting Salary Range: $68,456 to $94,063 per year Employee group: Full Time Schedule: Monday through Friday Exempt Status: Exempt Location: 25-MD:JH at Columbia Center Department name: 60000020-Center for Technology in Education (CTE) Personnel area: School of Education
The Johns Hopkins Center for Technology in Education (CTE) is a nonprofit, dedicated to improving the lives of children and youth, particularly those with special needs, through teaching, research, and leadership in the use of technology. Since 1986, CTE has remained a distinguished applied research center with in the Johns Hopkins University School of Education (SOE). To help carry out this mission, CTE develops a variety of technology-supported learning solutions including instructional modules, learning communities, toolkits, web applications, mobile apps, online professional development, and large data systems that support the work of students, teachers, educational leaders, and policy makers. CTE’s portfolio of work is heavily concentrated in: early learning, early intervention and special education; cooperative teaming; data-systems and decision-making models; and online learning and communication strategies.
CTE is seeking a Communications & Marketing Manager to provide senior-level leadership on the communication and marketing strategies governing several public facing initiatives run by CTE, in addition to devising a cohesive messaging platform about the Center itself. Successful candidates will be talented, mission-driven, problem-solvers who can thrive in our diverse, collaborative, fast-paced, and results-driven work environment. We value innovation, creativity, integrity, willingness to learn, and a shared commitment to the children and youth that we ultimately serve. In return, we offer employees the opportunity to be part of the Johns Hopkins community and to take advantage of our generous benefits package, which includes affordable health-care options and tuition assistance for employees and their families.
Reporting to the Senior Administrative Manager, the Communications & Marketing Manager is a newly created position. This position is designed to lead a growing team of communications professionals in both fulfilling responsibilities within several large-scale projects, as well as telling a unifying ‘story’ of how all of this work falls under the CTE umbrella. This position will be responsible for the planning, development, and implementation of CTE’s marketing strategies, marketing communications, and public relations activities, both external and internal.
Additional responsibilities include helping to build and manage the organization's brand and all aspects of marketing communications in order to raise awareness of the organization; overseeing the development and implementation of support materials and services in the areas of marketing, communications and public relations; coordinating at the strategic and tactical levels with the other functions of CTE; and as the department grows, building, supervising and directing the efforts of a marketing, communications and public relations team.
Specific Duties & Responsibilities:
I. Job Responsibilities
Create, implement and measure the success of a comprehensive marketing, communications and public relations program that will enhance CTE’s image and position within the marketplace and the general public, and facilitate internal and external communications; ensuring alignment with the broader School of Education and University’s strategies.
Oversee editorial direction, design, production and distribution of all CTE publications.
Act as CTE’s representative with the media, coordinate media interest in CTE, and ensure regular contact with target media.
Coordinate the appearance of all CTE print and electronic materials such as letterhead, use of logo, brochures, etc.
Provide counsel to project teams on marketing, communications and public relations, and manage the associated marketing and communications staff assigned to these projects.
Ensure that CTE and associated projects regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
Develop and implement a public relations and marketing strategy for a Maryland special education website initiative.
Build and sustain positive working relationships with project leads/funders.
Produce written material for websites, interviews/feature articles, and social media.
Coordinate the development of website assets (e.g., multimedia, interactives, etc.) with other center staff assigned to the project(s).
Lead projects as assigned, including cause-related marketing, in-person institutes, and special events.
II. Planning and Budgeting
Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence, and evaluate performance. Report progress to the relevant Project Directors, CTE Director, and Leadership Team as appropriate.
Provide input and recommendations on short- and long-term goals and objectives to the Leadership Team.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function, including eventual staff management.
Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, and the specific strategies around outreach to families and child care professionals, teachers, other educational professionals and constituents, and use this information to help CTE operate with initiative and innovation.
III. Organizational Strategy
Work with senior staff, other staff and volunteers to: develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of CTE.
Help ensure that CTE’s philosophy, mission and vision are pertinent and practiced throughout the organization.
Act as an internal consultant to bring attention and solutions to institutional priorities.
Manage the relationship and satisfaction of key stakeholders and partners.
Maintain and promote a culture of high quality work and efficiency that attracts, retains, and motivates superior personnel, both paid and volunteer.
Recruit, train, supervise, support, develop, assign tasks, monitor progress, and guide qualified personnel, both paid and volunteer.
Lead and manage the communications and marketing team staff.
Effectively enable volunteers and staff so they can take action on behalf of CTE by: a) transmitting CTE’s values, vision and direction; b) engaging people in the meaning of CTE and our respective projects; c) respecting and using the skills, expertise, experience and insights of people; d) providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships; e) communicating which includes helping people transform information into knowledge and learning; f) encouraging people to question organizational assumptions and ask strategic questions; ensuring quality decision-making; g) anticipating conflicts and facilitating resolution; h) engaging people in process as well as tasks; encouraging people use their power, i) practice their authority, and accept their responsibility; j) modeling behavior; and k) coaching people to success.
Perform other duties as required.
Minimum Qualifications (Mandatory):
Bachelor’s degree in related field required.
Five years of related experience required.
Advanced degree may substitute for required experience, to the extent permitted by the
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non- related college course work may be applied towards the total minimum education/experience required for the respective job.
Special Knowledge, Skills, and Abilities:
Excellent proven writing, oral communication, and editing abilities as well as the ability to mockup and communicate design concepts.
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Experience overseeing the design and production of print materials and publications.
Demonstrated successful experience writing press releases, making presentations and negotiating with media.
Must demonstrate critical thinking skills.
Highly detail oriented.
Strong organizational skills and initiative.
Ability to set priorities for themselves and others effectively, as well as work on multiple projects simultaneously.
Strong analytical and problem-solving skills.
Ability to work independently as well as manage teams and projects within teams, including working with others in a consulting capacity.
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
Ability to develop measurements to analyze efficiency and success of programs, and implement effective, strategic improvements where needed.
Computer literacy in word processing, data base management and web-page layout.
Familiar with social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn) and social media reporting (analyzing organic and paid performance).
Knowledge of interactive web features including survey, video, audio, and animation components.
Proficiency with web- and paper-oriented design tools such as Adobe products (Illustrator, InDesign, Photoshop Acrobat), and Microsoft products (Word, Excel, PowerPoint), and understanding of cloud- based applications such as Basecamp, Mailchimp and Eventbright.
Must have an openness to learn new software and database programs.
Strong interpersonal skills, with a high degree of professionalism and the ability to exercise good judgment, diplomacy, and discretion with diverse populations and situations.
Must be willing and able to travel locally and overnight occasionally.
Must be available to work evenings and weekends as needed.
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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