Content Marketing Manager A leading Fintech provider of cutting-edge enterprise technology to leading financial services organisation are recruiting a Content Marketing Manager for creation of effective and targeted content for our financial and technical audiences is core to the marketing activity and revenue growth plans. This is an excellent opportunity looking for someone from a product finance marketing background.
Reporting to the Director of front office with budget to hire.
Develop an end-to-end content marketing strategy and execution plan to position as the market leader in enterprise simulation platform for financial services and beyond
Working with subject matter experts to manage, and develop impactful content assets for the company.
Take ownership of the creation and delivery of content assets across multiple communication channels including our website, social media, emails, videos, customer facing portal and events (both physical and online).
Focus on lead generation content creation such as use cases, product demos, blogposts, white papers and targeted articles.
Drive the editorial and production calendar to align with quarterly campaign calendar, market needs and deliver a consistent drumbeat of compelling assets.
Work cross functionally with internal stakeholders (sales, simulation engineers, product managers, marketing, analysts) as well as manage external agencies as relevant in support the development of content assets.
Develop a framework to use hard data to regularly report on the effectiveness of content initiatives and ROI, and iterate based on learnings.
Support management of budgets and finding cost efficiencies with partners.
Manage localization of content into geographies according to further growth and expansion.
Bachelor's or Master's degree in relevant field;
Strong experience working in a relevant content production and/or content management role in a world-class technical and operational organization;
Strong experience in either finance or a dynamic technology organisation
Proven experience of copy writing and content development at either an agency or within a company's marketing department in the B2B space (ideally financial services)
Demonstrated experience in setting and driving Brand and Content strategies and working cross functionally to deliver high quality output;
Strong project management, creative thinking and analytical skills;
Keys to success in this role include programme leadership experience. Preference is for candidates with exceptional attention to detail, analytical skills, project management and interpersonal skills along with an intense customer focus.
Internal Number: 4898205
About RiskTech Financial Services
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