The Jorgensen Center for Performing Arts at the University of Connecticut is seeking applicants to perform the duties of a full-time Publicity/Marketing Administrator (UCP 6). Under the general direction of the Jorgensen Director, the Publicity/Marketing Administrator leads the in-house, day-to-day operation of the marketing efforts, working at both the strategic and operational level. This individual has a combination of strong project management and hands-on technical skills. With a focus on patron satisfaction and audience development/retention in a deadline-driven environment, this individual is responsible for marketing and promotional outreach programs designed to acquaint target audiences with the Jorgensen's presenting programs and services.
Current with best practices in program marketing and audience development, the individual in this position will make efforts to effectively advance and execute creative materials while also being adept at budgeting management and using quantitative results to drive decision making.
DUTIES AND RESPONSIBILITIES
Develop seasonal program marketing campaign and strategy, including detailed advertising plans and timelines
Supervise department staff and interns
Manage department budget and track expenditures on accounts
Negotiate media contracts, and facilitate vendor contracts
Produce or oversee development of print and electronic marketing materials including brochures, postcards, posters, and flyers; as well as print, radio, and digital advertising (email, web, social media, Google Adwords, digital signage), including but not limited to: writing, editing, design and illustration.
Work in close collaboration with designers (as needed)
Oversee and monitor website content and social media channels
Facilitate SEM/SEO and ADA compliance
Produce, monitor and track digital/social media campaigns
Monitor, listen and respond to users (via website, email and social media) accordingly
Track and analyze effectiveness of marketing strategies via Google Analytics and other metrics
Write copy for brochures, press releases, public service announcements (PSAs), informational listings, miscellaneous publicity materials, letters and reports
Maintain and update media lists for press release/PSA distribution
Explore and identify additional revenue streams through marketing channels
Maximize ticket sales potential and customer experience on website and social channels
Develop and/or utilize marketing video content in various marketing channels
Collaborate and/or cross-promote with the School of Fine Arts, campus arts organizations, other campus departments and external organizations (including schools), as needed
Represent department/University at appropriate regional, national and/or international meetings and forums.
Participate in professional development activities, including industry conferences, seminars and workshops
Maintain excellent relationship with donors and patrons
Maintain effective working relationships with artist managements, journalists, media reps, and vendors
Maintain awareness of departmental/School of Fine Arts/University programs and services; respond to questions regarding specific programs/services or problems.
Serve as a resource to department/School of Fine Arts/University staff and administrators regarding effective promotional activities.
Plan and carry out special interest events or projects designed to increase effectiveness of marketing activities
Perform related duties as required.
Bachelor's degree in communications, marketing, journalism or related field, and at least two years of experience in marketing and publicity or related field OR equivalent combination of experience and training
Excellent interpersonal, verbal, and written communication skills
Self-motivated with the ability to prioritize and work independently in a fast-paced setting
Willingness to work flexible and irregular hours.
Experience in copy-writing and editing, with the ability to write creative and effective marketing copy under a deadline
Ability to multi-task effectively under pressure
Willingness to work collaboratively in a team-oriented environment
Ability to analyze/interpret data from campaign results to set (and reset) priorities, and pivoting on strategy as needed
Creative marketing instinct, with a critical and discerning eye towards messaging and design
Ability to jump from the creative side of marketing to analytical side; able to demonstrate why ideas are analytically sound
Experience with photography and digital photo editing
Experience with MS Office Suite and Adobe Creative Suite
Experience with content management systems (CMS), ADA/WCAG 2.0 standards for website compliance, SEM, SEO, managing multiple social media channels, CRM, and Google Analytics
Experience supervising staff, student employees, and interns
At least 5 years relevant experience
Knowledge of the targeted market and community to be served
Experience sourcing and managing digital content for targeted audiences and drive conversions
Minimum two years of experience within a presenting/performing arts venue
Experience working professionally in a university/college setting
Experience with video production
This is a full-time 12-month, position with excellent benefits.
Please apply online at UConn Jobs, (www.jobs.uconn.edu), Staff Positions to submit a letter of application, resume, and the names and contact information of three professional references. Your materials should demonstrate how you meet each of the minimum qualifications for the position.
Review of applications will begin in mid January, and applications will continue to be reviewed until the position is filled. To ensure full consideration, application materials should be submitted no later than January 14, 2019. Please contact Rodney Rock (firstname.lastname@example.org), Director of the Jorgensen Center for the Performing Arts, with any questions. For more information regarding the Jorgensen, please visit our website at https://jorgensen.uconn.edu/.
Employment of the successful candidate will be contingent upon the successful completion of a pre-employment criminal background check. (Search # 2019243)
This job posting is scheduled to be removed at 11:59 p.m. Eastern time on January 14, 2019.
All employees are subject to adherence to the State Code of Ethics, which may be found at http://www.ct.gov/ethics/site/default.asp.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University's teaching, research, diversity, and outreach missions, leading to UConn's ranking as one of the nation's top research universities. UConn's faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.