A key member of the College of Charleston's Annual Giving team, this position reports directly to the Executive Director of Annual Giving Programs and leads the group's efforts to increase annual gifts via integrated direct mail, phone, email and social media marketing strategies. The Associate Director will help increase the number of donors and philanthropic dollars raised through online engagement and solicitation efforts. This position is responsible for the execution and evaluation of a complex set of Annual Giving solicitations for College of Charleston's academic units, university priorities, and special interest programs. The Associate Director, Integrated Marketing Strategy utilizes digital analytics tools, predictive modeling, segmentation and other data-driven techniques to ensure communications are personalized, timely and consistent and annual giving goals are achieved. Candidates with an equivalent combination of experience and/or education are encouraged to apply.
IMPORTANT: Please note applications must be submitted directly with the College of Charleston via its online portal: https://jobs.cofc.edu/postings/8416 Applications are being accepted through January 22, 2019.
Bachelor's degree and two years of experience in integrated marketing communications. Education and experience equivalencies will be considered. Must have excellent written and oral communication skills. Must be able to work on several projects concurrently while meeting deadlines. Analytical skills are required. Ability to develop solicitation strategies around university strategic objectives/goals. Candidates with an equivalent combination of experience and/or education are encouraged to apply. Requires strong leadership skills. Preference will be given to individuals with:
Higher education development experience or non-profit related experience.
Experience with an email platform, specifically email creation, list management, and campaign plans (Such as Salesforce Marketing Cloud, MyEmma, MailChimp, Constant Contact, etc.)
Experience with integrated marketing and digital platforms such as Blackbaud's Everyday Hero, Evertrue Volunteer Management, Social Toaster, etc.
Proficiency in HTML coding
Proficiency with the Adobe Suite
Familiarity with designing and purchasing digital ads
Experience with crowdfunding in a University setting
Required Knowledge, Skills, and Abilities
Principles of integrated marketing
Effective mass solicitation techniques
Digital communications and analytics tools
Develop and implement effective integrated multi-channel direct mail, social media and email marketing campaigns.
Create successful mass solicitation segmentation strategies and donor journeys
Conceptualize effective communications pieces with a strong and compelling call to action and on-brand storytelling and messaging
Employ strong written and verbal communication skills
Ability to analyze data and make data-driven decisions and recommendations.
Manage complex projects
Apply creative and entrepreneurial thinking, while applying sound judgment and conducting oneself with integrity
Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment
Maintain good relationships with internal and external partners
Additional Salary Information: *Salary is commensurate with education/experience which exceeds the minimum requirements.
Internal Number: 2019006
About College of Charleston
Located in the heart of historic Charleston, South Carolina, the College of Charleston is a nationally recognized public liberal arts and sciences university. Founded in 1770, the College is among the nation’s top universities for quality education, student life and affordability. Its beautiful and historic campus, combined with contemporary facilities, cutting-edge programs and accessible faculty attracts students from across the U.S. and around the world.
Over 10,000 undergraduates and approximately 1,000 graduate students at the College enjoy a small-college feel blended with the advantages and diversity of a mid-sized, urban university. They work closely with a committed faculty, made up of more than 500 distinguished teacher-scholars. And the city of Charleston – world-renowned for its history, architecture, culture and coastal environment – serves as a living and learning laboratory for experiences in business, science, technology, teaching, the humanities, languages and the arts.