The Institute of Real Estate Management (IREM®) is an international force of nearly 20,000 individuals united to advance the profession of real estate management. With the vision and support of our volunteer executive leadership team, IREM® has made a commitment to cultivate and grow a vibrant, diverse and forward-thinking organization, with a renewed focus on Marketing as a strategic driver of success.
Your Talents Showcased
We are seeking an experienced marketer to develop integrated strategies and plans that create brand awareness and drive revenue. This is a unique opportunity, as you’ll play a critical role in building an integrated marketing function for the leading professional association in the industry.
As a key member of the Marketing team, you must be a critical thinker with a solid understanding of modern marketing approaches. Rather than doing things ‘the way they have always been done’, you assess what’s needed and suggest creative ways to get there, taking the initiative to work across teams, uncover opportunities, and solve problems.
Some specific responsibilities include:
Working cross-functionally to develop and execute objective-driven programs and campaigns across a coordinated mix of owned, earned and paid channels
Leading direct market, competitive and customer/member research efforts, turning data into actionable insights
Building and evolving cohesive, data-driven customer and member journeys
Creating segmented, value-based content & messaging for brand-level promotional and thought-leadership content execution
Partnering with Product Marketing Manager and Demand Generation Manager to ensure brand and product portfolio is brought to life in a consistent, impactful way across all channels
Playing an integral role in developing new website in 2019
Directing PR/media relations strategy & execution
Collaborating with Chapter leaders and key executives/members to ensure marketing efforts align with needs, messages are resonating in the market, and the proper tactics and tools are being created to help drive action
Creating a measurement framework and on-going process to track the impact of efforts and demonstrate the value of marketing contribution
What We Can Offer You
We are excited about 2019 and our new approach to marketing. If you would like to be part of an organization that is far more than just a place to work, then IREM is the organization for you. We are a place where you’ll feel great about devoting your talents and skills. Team members enjoy a culture that promotes professional growth and development, allows for casual dress year-round, and offers flex time, one-day paid time off for volunteering, and the possibility to telecommute. Staff also receives reimbursement for race entry fees and group fitness classes. Our outstanding benefits also include medical and 100% company-paid dental, vision, and EAP coverage as well as entry into our pension plan upon completing one year of service.
What We Need From You
Bachelor’s Degree in Marketing with at least 5 years of marketing experience, including 3 years in a supervisory role
Experience in B2B and/or Association marketing a plus
Digital marketing expertise
Knowledge of MS Office, Adobe creative suite, Google analytics
Familiarity with project management software, CRM/association management software, and marketing automation systems a plus
About Institute of Real Estate Management
The Institute of Real Estate Management (IREM®) is an international force of nearly 20,000 individuals united to advance the profession of real estate management. With the vision and support of our volunteer executive leadership team, IREM® has made a commitment to cultivate and grow a vibrant, diverse and forward-thinking organization.
At IREM®, we believe that well-managed properties improve the quality of life for people who live, work and shop in them. We are the champion of the property management professional—from college students to industry veterans across both commercial and residential portfolios.