Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur
Education: Bachelor's Degree
Job Function: Marketing
Schedule: Full-time
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 10 % of the Time
Job ID: 18064775
Description
Primary Responsibilities
Lead the development of Citi's brand position and competitive value proposition for GCB and align with the region and global the bank's marketing vision and strategy
Embed Citibank's perceptual scale in the market place and drive top of mind awareness and preference for both our motherbrand and cards
Proactively integrate NPS, consumer insights, information and competitor intelligence into the development of the marketing strategy that will be relevant in the era of digitization and evolving consumer landscape
Manage relationships with external advertising and media agencies and partners ensuring all programs and marketing programs are delivered at the highest level of quality within approved budget
Design and drive strategic and operational planning process to ensure that all marketing programs are implemented in a timely, accurate and comprehensive way taking into account all necessary compliance requirements
Lead the expense control management process of A&M budget ensuring that expenses and marketing spend are aligned to yearly and quarterly targets
Lead the digital sales marketing components including web analytics, search engine optimization, test and target programs, paid and organic media generation, partnerships with aggregators to ensure generation of eligible leads to achieve digital sales target
Mentor and develop talent, setting clear goals and providing regular and constructive feedback to team members Ensure a positive and committed team environment, sponsoring major Employee Satisfaction activities
Qualifications
Education and Experience
An analytical mind and a keen eye for detail
5 years experience in senior marketing management and analytics
Experience with program measurement and analysis strongly preferred
Strong business acumen with strong drive to influence the organization
A nurturing and bold leader, a risk-taker and a passionate people builder.
Experience in stakeholder management is key.
Skills and Knowledge
Exceptional analytical skills and intellectual curiosity required
Demonstrated ability to apply complex analysis to support real-time business decision-making
Strong interpersonal skills, and the ability to influence peers and navigate a complex organization
Desire to develop a broad base of marketing and business development experience
Internal Number: 5200194
About Citibank Berhad
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