| Summary: The Vice President, Marketing is responsible for all activities related to conceptualizing and implementing marketing strategy and programs for Experience Columbus in adherence with the Aspirational Plan. Specific responsibilities include strategic direction for marketing, advertising, communications, interactive and events; coordination with convention sales, services, tourism sales and membership; directing the day-to-day activities of the marketing staff; and acting as a community steward in furthering the role and perception of the organization in Greater Columbus. Major Responsibilities: - Update, communicate and execute the Aspirational Plan. Report progress on milestones.
- Lead the planning process for Experience Columbus and the Greater Columbus Sports Commission
- Publish both organizations’ Strategic Plans and Business Plans
- Publish the Experience Columbus Year-End Report and Annual Report
- Publish a marketing plan outlining key tactics in support of production goals
- Direct the activities of and manage the relationship with the advertising, public relations and publications agencies of record
- Oversee all Experience Columbus branding, marketing, advertising, interactive and communications campaigns
- Strategically oversee development of print publications
- Oversee website development, online presence and social media
- Strategically oversee development of sales support resources, presentations, collateral, advertising, communication and all other materials
- Direct leisure tourism (broad-based consumer) advertising, marketing and communications in support of production goals
- Oversee convention sales, services and membership advertising, outreach and materials
- Supervise strategic planning of all Experience Columbus special event
5. Responsible for budget development and management in the areas of marketing, communications, interactive and events Other Responsibilities: - Participate in various civic initiatives which further Experience Columbus’ role in the community, including the Columbus Brand Marketing Committee
- Lead the Marketing Committee of the Board of Directors with the committee chair
- Provide leadership to the entire Experience Columbus team regarding personal and professional development; team synergy, creativity, resourcefulness, budget adherence and staff morale
- Direct research in support of marketing strategies and tactics
- Direct video production
Competencies and Skills: - Possess team orientation and ability to work collaboratively
- Creative and innovative
- Maintain strict fiscal responsibility
- Adept at verbal and written communication; must be able to successfully deliver presentations in front of large groups of people
- Manage multiple projects and priorities simultaneously to completion
- Experience managing a professional staff of 6-12 individuals
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