Doctors Without Borders/Médecins Sans Frontières (MSF)
New York, NY
Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization that delivers impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries.
We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission.
Our dynamic Development Department is responsible for raising over $350 million annually in funds in order to meet the financial needs of our organization.
The Marketing Team is responsible for executing integrated marketing efforts, including prospect, renewal, and cultivation campaigns and activities via all communication channels to maximize the revenue and increase awareness of MSF’s activities, concerns, expertise, and values.
Under the direction and supervision of the Senior Digital Marketing Manager, and in collaboration with the rest of the Marketing and Development team, the Email Marketing Manager provides strategic vision for growth of the email marketing program at Doctors Without Borders and leads the implementation of chosen strategies.
The Email Marketing Manager leads the implementation of innovative strategies and tactics to drive the email fundraising program of Doctors Without Borders forward. As part of the Marketing team, the Email Marketing Manager strives to increase revenue throughout the year, supporting the organization’s aim of growing digital revenue by at least 10% each year. This position plays a central role in the success of Doctors Without Borders’ online marketing programs.
Program Responsibilities (75%)
As Email Marketing manager you will:
Be responsible for growing Doctors Without Borders’s email program in terms of reach and revenue - with a specific focus on driving engagement, acquisition and retention
Lead MSF’s email agency partnership and oversee the day-to-day production of email campaigns from start to end including creative, design of email layout, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis
Conduct multivariate tests of customer segmentation, subject lines, time of send, content, landing pages and channel and recommend/execute responses to optimize campaign performance, customer value and retention
In close collaboration with our business intelligence partner, be responsible for the process of moving away from a ‘single view’ of our subscribers, managing customer data to inform and automate more successful customer interactions
Develop and run dynamic customer journeys (welcome-series, upgrades, win-back) as well as trigger email program to support retention and reactivation
Work in collaboration with key stakeholders on a successful implementation of new email service provider
Collaborate with the rest of the digital marketing team to coordinate marketing calendar and the use of email in integrated marketing campaigns
Craft initiatives and collaborate with marketing team to steadily increase active email subscribers (lead generation)
Build reports to analyze email performance and to uncover insights to develop strategic recommendations and communicate to key stakeholders within the organization
Monitor and maintain top-level email indicators such as email subscription, legal compliance, and CRM strategies, to minimize list decay and unsubscribes
Execute SMS campaigns, scale and grow the SMS marketing efforts of MSF USA
React quickly to immediate, critical requirements originating from MSF USA’s core mission (MSF responds to global emergencies at a moment’s notice at any time of day or night)
Attend regularly scheduled staff meetings and Program Updates and several annual office-wide debates to participate in information sharing across all departments and stay informed on important MSF topics so as to be able to contribute to the organization’s ongoing development.
Participate in international meetings and knowledge-sharing
3+ years of experience in email marketing management, with emphasis on lifecycle and triggered behavioral messaging, database marketing and analytics
Bachelor’s degree or equivalent education and experience
Expertise in developing segmentation and defining targeting strategies that get results
Experience in leading successful email personalization strategies and handling dynamic customer journeys
Experience working with Salesforce Marketing Cloud or other CRM platforms, with a focus on lifecycle management to drive conversions and engagement results
Strong data and analytical skills; ability to utilize and interpret data and analytics to quantify and improve marketing results
Strong verbal and written communication skills; ability to proofread own work accurately
Acute attention to detail and ability to research / problem solve issues
Excellent computer skills including proficiency using MS Office and deep knowledge of Excel.
Collaborative team player with positive relationship skills
Excellent, proven time management and organizational skills
Interest in the mission and messaging of Doctors Without Borders
Experience handling complex vendor relationships and maximizing productivity of vendors and consultants.
Previous experience building and executing SMS campaigns
Non-profit experience preferred but not required
III. Supervisory Responsibilities (15%)
Manages Email Marketing Coordinator, Consultants and vendors related to the email program.
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training staff; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
IV. Fiscal Responsibility (10%)
Works with Marketing Director, Senior Digital Marketing Manager, Email Agency and Business Intelligence agency to forecast email related revenue and expenses. Manages expenses and the payment of invoices relevant to the email program. Handles analysis of revenue trends throughout the year to assess results and interprets data to recommend appropriate changes to targets or adjustments in strategies.
V. Extent of Public Contact
Represents MSF to key vendors and freelancers. Interacts with other marketing staff from international offices.
VI. Physical Demands
While performing the duties of this job, the employee is required to sit for long periods and to concentrate on work, including typing, and turn out heavy volumes of work accurately, within the context of a moderately noisy office with many interruptions. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
VII. Working Conditions, Travel and Environment
The duties of the job require regular attendance 5 days/week for a minimum of 35 hours. MSF responds to global emergencies at a moment’s notice at any time of day or night and the candidate must be available to work before 9:00 am, after 5:00 pm or on weekends when required.
Must be able to travel as required for standard domestic and international business travel, for meetings for related development and training. Accommodations may be made to enable individuals with disabilities to perform the essential functions of this role by limiting travel if needed.
Full Time Exempt
Open ended Contract
Starting salary mid 70s to low 80s (commensurate with experience).