A Maryland Sports/MSA Marketing and Communications Associate is primarily responsible for actively engaging multiple audiences via digital and social media to increase visibility, interactivity, and brand awareness.This position manages and executes day-to-day activity on Maryland Sports and MSA social media channels- Twitter, Facebook, LinkedIn, YouTube, etc. using social media to drive users to the organizations’ websites, enhance its’ brands, promote events and programs, and ensure that communications are aligned with brand messaging and policies.Additionally, the incumbent will support some Public Information Officer (PIO) functions and coordinate project support, promotions, PR and information initiatives for MSA and Maryland Sports.
Employees in this classification do not supervise and receives moderate supervision from the Executive Director of Maryland Sports/MSA VP of Marketing and Communications.
Employees in this class may be required to work evenings and weekends to attend various partner events.
EXAMPLES OF WORK
Develops, implements, and manages blog, social media, and website communications to include: Facebook, Twitter, Instagram, LinkedIn, YouTube, and other web-based social sites
Uses videos, photography, tweets, text, and blogs to advance marketing goals
Collaborates with other members of the marketing team to ensure achievement of overall marketing strategies and goals
Measures campaign performance to translate into clear, actionable insights
Promotes MSA and Maryland Sports projects and services during events
Produces marketing copy for annual reports, bid materials, ads, articles, and promotions
Maintains database and performs applicable research
Writes compellingly and accurately, and shows attention to detail
Works collaboratively with our TEAM Maryland partner initiatives and other key stakeholders
KNOWLEDGE, SKILLS, ABILITIES, AND KEY COMPETENCIES
Proven ability to meet multiple deadlines and balance numerous projects while maintaining perspective on long-term goals
An entrepreneurial attitude and personal charisma and eagerness to be a dynamic and compelling ambassador to all audiences
Experience in communications with a particular emphasis in digital and social media.Must have experience in content management systems and website development.Knowledge of publications and web/video/audio is highly preferred
Knowledge of SEO and Google Analytics
Knowledge of the Sport Tourism Industry highly preferred
Fluency with PowerPoint and or other presentation platforms (i.e. Adobe Creative Cloud) and the ability and maturity to make presentations to staff at all levels including senior staff members and external partners
A proven track record developing and disseminating effective communications from concept to execution
Key Competencies: critical thinking and problem solving skills, adaptability, decision-making, communication skills, delegation, teamwork, planning and organizing, influencing and leading, stress tolerance, conflict management
MINIMUM QUALIFICATIONS (Any combination of education and experience that would likely provide the knowledge, skills, and abilities is qualifying).
Specific educational and experience requirements are set by this agency based on the essential job functions assigned to the position.Any combination of education and experience that would likely provide the knowledge, skills, abilities, and key competencies necessary to the management and execution of tasks is qualifying.
Education:Bachelor’s degree from an accredited college or university preferably with a major in Marketing, Communications, Public Relations, Sport Management or relevant field
Experience:Minimum of three to five years of experience in positions encompassing strategic communications, media relations, public affairs, sport tourism/events or digital engagement
Internal Number: Marketing & Communication
About Maryland Sports Commission
OUR MISSION: Enhance Maryland's economy, image and quality of life through the attraction, promotion, retention and development of regional, national and international sporting events.
OUR VISION: To be the Go-To Resource for the Sports Events and Sports Tourism Industry in Maryland....