The Assistant Athletic Director for Marketing and Fan Engagement is responsible for the organization, development and execution of marketing, promotional and fan engagement activities for the Utah State University Athletics Department.
1.Lead the creation and execution of marketing plans for the following sports: Football, Volleyball, Women’s Soccer, Men’s Basketball, Women’s Basketball, Gymnastics, Men’s and Women’s Tennis, Track and Field and Softball.
2.Work closely with multimedia rights holder (Aggie Sports Properties) in the activation of in-venue sponsorship elements.
3.Utilize digital, outdoor, radio, television, print and other advertising mediums to effectively build and promote the Utah State Athletics brand.
4.Manage the annual athletics marketing budget.
5.Oversee all game day presentation elements including, but not limited to, event scripting, in-venue audio and video resources, public address announcements, band, spirit squad and student section coordination, national anthem singers, halftime performances and group experiences.
6.Coordinate and execute community outreach efforts focused on promoting and creating positive interactions with the USU Athletics brand.
7.Manage marketing and fan engagement staff members and interns.
8.Junior Aggie Kids Club oversight.
9.Plan and execute special events such as USU Football Family Fun Day.
10.Create and distribute fan surveys to obtain feedback to help enhance the fan experience.
11.Develop new and build upon existing relations with various campus units and departments.
12.Serve as liaison to student support organization (The Hurd) with the goal of increasing student involvement and attendance at USU Athletic events.
14.Distribute USU Athletics sales collateral on-campus and around the community increasing visibility of USU Athletics information.
15.Collaborate with the University trademarks and licensing office to ensure correct use and promotion of USU Athletics trademarks within he Athletics department, university and retail.
A Bachelor's degree.
Knowledge of principles and methods for promoting products or services.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
The candidate must have the ability to meet short deadlines, work nights and weekends, and be able to travel when required.
One year full time marketing and promotions and/or graphic design experience.
2 - 3 years marketing and/or graphic design experience
Internal Number: 2019-1372
About Utah State University
Since its founding in 1888, Utah State University has evolved from a small, agricultural college to one that is nationally and internationally recognized for its intellectual and technological leadership in land, water, space and life enhancement. As Utah’s land-grant and space-grant institution, the university has 850 faculty who provide education for more than 23,000 undergraduate and graduate students, including 10,000 in its continuing education sites located throughout the state of Utah.
Located in the city of Logan in northern Utah’s Cache Valley, Utah State is 80 miles northeast of Salt Lake City. The surrounding area, including ski resorts, lakes, rivers and mountains, makes Utah State one of the finest recreational environments in the nation. Beyond Logan Canyon and just another four hours north is Teton National Park and Yellowstone National Park.
The mission of Utah State University is to be one of the nation’s premier student-centered land-grant and space-grant universities by fostering the principle that academics come first, by cultivating diversity of thought and culture, and by serving the public through learning, discovery and engagement.
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