Associate Director of Admission, Integrated Marketing
The Division of Enrollment Management at Rollins College is seeking a proactive professional to join the team. The Associate Director of Admission provides coordination, oversight and collaborative direction in communication strategy for enrollment and oversees implementation and analytics for paid and organic digital media. This role works under the direction of the Dean of Admission, in close collaboration with the Office of Marketing and Communications. As project manager and liaison between Admission and Marketing, you will collaborate with internal departments, external influencers and industry experts to ensure coordination of recruitment/enrollment marketing initiatives and creation of a cohesive brand voice and interactive strategy for admissions print and digital campaigns. You will optimize the marketing automation and lead nurturing processes through email, print, content and social channels and establish closed-loop analytics to continually refine our process, increase conversion rates and improve the effectiveness of campaigns.
Bachelor's degree in Marketing, Communications or a related field
Minimum of three years of experience in an integrated marketing environment for a brand or institution of higher education; social media management, lead generation development or funnel conversion strongly desired
Proven experience creating comprehensive communication plans and managing digital marketing campaigns
Experience with various automated marketing platforms such as Hubspot, Sprout Social, Facebook and Google
Proficiency in Abode Illustrator, InDesign, Photoshop and Premier Pro
Experience working with CRM systems, specifically email campaigns and basic HTML knowledge
Firm understanding of web technologies, applications and analytics (including video and mobile)
Knowledge of the college admission process and higher education in general
An eagerness to develop extensive knowledge about the admission process and best practices and current and future trends in enrollment marketing
Rollins College is a comprehensive, liberal arts college located just north of Orlando, Florida,
a diverse metropolitan community with a thriving economic and cultural scene. Nearby Orlando International Airport provides easy access to U.S. and international destinations. The College emphasizes innovative and quality teaching in small classes and ranks number one among 121 Southern master’s-level universities in the annual rankings of “America’s Best Colleges,” released by U.S. News & World Report. Please visit the College website at www.rollins.edu.
Rollins College offers a generous benefits package featuring comprehensive health coverage, retirement savings plan with generous employer contribution and full tuition waiver after one year for employees, spouses, domestic partners and dependents.
Through its mission, Rollins College is firmly committed to creating a just community that embraces multiculturalism; persons from historically under-represented minority groups are encouraged to apply