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Membership and Marketing Manager
American Library Association - Chicago, IL
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Membership and Marketing Manager

American Library Association - Chicago, IL

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Details
Posted:
May 9, 2019
Location:
Illinois
Salary:
Type:
Full Time - Experienced

About LITA

The Library and Information Technology Association (LITA) is the leading organization reaching out across types of libraries to provide education and services for a broad membership of systems librarians, library technologists, library administrators, library schools, vendors, and others interested in leading edge technology and applications for librarians and information providers. LITA is a division of the American Library Association, the largest and most influential library association in the world.

As a division of the American Library Association, we are conveniently located in downtown Chicago near public transportation. This position includes the opportunity to work from home two days a week, because we believe in a balance between work and life. We accomplish a lot with a little but don’t ask you to do more with less.

This role is designed for someone who is good at communicating, passionate about helping members increase their personal growth, and wants to proactively make things better. It is a new position for the Library and Information Technology Association (LITA), and you’ll get to help shape it while also taking a lead role in our evolution to a more active, engaging, and welcoming organization.

You’ll Be in Charge of:

  • Developing, running, and reporting on our annual membership recruitment, retention, engagement, and marketing plans
  • Analyzing member pathways to involvement/leadership, increasing visibility of opportunities, and facilitating increased engagement around them, especially for virtual and micro-opportunities
  • Designing, implementing, monitoring, and reporting on the marketing and promotion of LITA products, services, and events
  • Giving LITA an authentic and cohesive voice for the promotion of member benefits, our strategic goals, programs, services, and activities
  • Mixing automated email campaigns, online community engagement, and other types of outreach to meet member needs and make LITA more welcoming
  • Creating and developing LITA's news releases, promotional copy for our various web properties, news from the LITA office posted on social media and our blog, and other digital marketing content
  • Developing strategy for segmenting members by persona and profile interests to create customized landing pages and pathways to engagement in ALA Connect
  • Why You’ll Do these Things
  • Grow LITA’s membership and improve the member experience
  • Give LITA a consistent and authentic voice to make us more welcoming and inclusive
  • Discover new programs, services, segments, and offers that deliver value to members and the communities they serve
  • Generate more revenue from membership dues, increased registrations, and a higher volume of sales
  • Provide members with pathways for feedback to ensure everyone has a voice and can contribute their ideas for the future of the organization
  • Easy-to-access onboarding for members creates immediate pathways to engagement, as well as unique journeys through a lifetime of membership
  • Unified messaging focuses our efforts on our strategic goals and target audiences


Salary
Negotiable from the mid-60s, based on relevant work experience. ALA has an excellent benefit package that includes medical, dental, generous paid vacation, and retirement annuity.

FOR CONSIDERATION:

Apply online and include a cover letter and resume.

(Additional documents are uploaded on the same screen as your resume)

Or

Send resume and cover letter to:

American Library Association
Human Resources Department
Ref: membmrktngmgrLITA
50 East Huron Street
Chicago, IL 60611
Fax: 312/280-5270
Email: mpullen@ala.org

The American Library Association is an equal opportunity employer: Disability/Veteran

Experience Requirements

These can be obtained through a bachelor’s degree in a related field, prior job experience, or continuing education.

  • 5+ years demonstrated, progressive experience writing and managing promotional and marketing materials
  • 3+ years’ experience in a library, association, or related organization that can provide insight into member needs and how to meet them
  • Detail-oriented and able to manage multiple projects while still meeting deadlines
  • An understanding of how to implement email blasts in marketing software (currently Informz), particularly automated campaigns and tracking conversions using Google Analytics and other tools
  • Excellent promotional writing and management skills for print and online content (including for Twitter, Facebook, Instagram, and blogs)
  • Familiarity with Association Management software (currently iMIS)
  • Familiarity with online services such as the Google suite of products (Docs, Sheets, Slides, and Forms), Zoom, WordPress, Slack, and Canva
  • The ability to travel 3-4 times each year for conference-related activity
  • You Should Apply if You Have
  • A demonstrated track record of developing and executing marketing, communication, and membership campaigns
  • The analytical skills to measure success using membership and marketing data, iteratively improve marketing and communications, and translate data into easily understandable reports, dashboards, and visualizations
  • Knowledge of best practices in membership and marketing
  • Experience incorporating the perspectives of multiple communities and working with different communication styles
  • A strong customer service attitude and the ability to build collaborative relationships with members, volunteers, and other staff
  • The desire to keep learning new things and applying them to improve processes and workflows in productivity, efficiency, and ease-of-use for both members and staff
  • A genuine curiosity with a passion for learning, as well as for helping others and making things better
  • A high degree of judgment, autonomy, and discretion to work with minimal supervision
  • The initiative to question current practices, propose ideas, share opinions, and propose solutions
  • Values that align with ours - being deliberate about inclusion, collaboration (better together), transparency and openness, a commitment to privacy, lifelong learning, and data-driven decision-making

About American Library Association - Chicago, IL
The American Library Association (ALA) is the oldest and largest library association in the world.Founded in 1876, our mission is to share our vision of the importance of libraries, literacy and free access to information.ALA offers professional services and publications to members and nonmembers, including online news stories from American Libraries and analysis of crucial issues from our Washington Office. Our main office is located in the heart of Chicago's Gold Coast, right off of Michigan Ave, with satellite offices in Washington, DC, Connecticut, and Pennsylvania.
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