In coordination with the Director of Audience Development and other DSO staff, the Digital Marketing Manager develops and executes DSO marketing strategies and campaigns on various digital platforms to support event promotion, ticket sales, and other company priorities, leveraging the new website to its greatest potential, along with directly managing promotion of select events.
Responsibilities include developing digital strategies and campaigns, managing production schedules to ensure on-time development and delivery of creative assets, managing ongoing campaigns and recommending adjustments as needed, analyzing sales results from the new website, and developing comprehensive promotional plans and monitoring sales projections for select events, along with coordinating expenses and other communications with established vendors.
Develop and ensure on-time production and delivery of creative assets and content for DSO digital campaigns, including email, social media, and search efforts.
Execute established plans for ongoing digital communication in connection to events, and provide support to maximize the DSO’s capacity to initiate new digital ideas and efforts that arise as events approach
Collaborate with communications team to manage email strategy and execution and to promote DSO brand in a consistent manner
Define strategy and support implementation of internal and external digital signage for the Max, ensuring alignment with audience development strategies while producing impactful imagery and messaging
Manage the production and delivery of other DSO advertising creative, including digital, print, broadcast, and other materials as needed
Serve as project manager for announcement and on-sale process for select events during the season.
Serve as point-of-contact with graphic designer, provide graphic design support as needed.
Develop and implement single ticket campaigns with a mix of direct marketing strategies, broadcast and print media and direct sales for DSO Presents, events promoted primarily through digital marketing, and other select events as assigned.
Develop projections and ticket pricing and employ variable pricing techniques to maximize revenue potential for above events.
Establish digital sales goals annually, monitoring results to expectations, and adjusting plans to achieve goals.
Regularly monitor and report results of active digital campaigns, as well as recommendations for adjustments when needed to reach campaign goals
Monitor and maintain search-based promotional campaigns, including utilization of annual Google Ad Words Grant, and other paid search efforts
Provide regular data-driven feedback on effectiveness of creative assets and approaches; maintain ongoing standards and company best practices for digital creative and campaigns
Evaluate website analytics to identify opportunities for sales growth and minimize user barriers and bounce rates
Serve as a point-of-contact with digital vendors to produce and implement production schedules that align with campaign strategy, as well as facilitating completion of campaign set-ups, website development and other technical needs to ensure successful digital campaigns
Coordinate and monitor digital expenses, ensuring campaigns are within planned budgets, and invoices are fielded and tracked in a timely manner
Provide feedback to staff, including Director of Audience Development, concerning any issues, recommendations or other communications from vendors.
Bachelor’s Degree in communications, marketing, business, or a related field, and 2-4 years’ experience managing digital campaigns in a sales/marketing capacity, preferably in event promotion or the performing arts. Experience working with SEO and SEM campaign tools (Google Adwords), email marketing campaign software (ex. WordFly, Constant Contact), and social media platforms (Facebook, Instagram, Twitter) required. Familiarity with Adobe Creative Suite preferred.
The successful candidate will demonstrate initiative, strong problem resolution and organizational skills, and be able to participate successfully in a fast-paced, team-oriented environment. Strong writing, design and communications skills necessary.
Primary Reporting Responsibility: Director of Audience Development
Secondary Reporting Relationship: Senior Director of Patron Development and Engagement
Direct Reports: Digital Marketing Coordinator
Personal Attributes and Competencies
Dynamic self-starter with entrepreneurial spirit who can think strategically, with imagination, and possesses a good sense of humor
Action-oriented, decisive, quick study with proven ability to accurately analyze information and act
Highly competitive and self-motivated with the ability to “make it happen;” personal “edge” reflecting passion and urgency
Ability to work well under pressure; persistence, perseverance, tenacity, integrity and patience
Strategist that is motivated by deadlines and measurable outcomes
To apply, send cover letter and resume to firstname.lastname@example.org. No phone calls, please.
About Detroit Symphony Orchestra
Internationally acclaimed conductor Leonard Slatkin is Music Director of the Detroit Symphony Orchestra (DSO) and the Orchestre National de Lyon (ONL). He also maintains a rigorous schedule of guest conducting and is active as a composer, author, and educator.
Highlights of the 2015-16 season include a three-week Brahms festival in Detroit; engagements with the St. Louis Symphony, Pittsburgh Symphony, Los Angeles Philharmonic, and NHK Symphony in Tokyo; debuts with Beijing's China Philharmonic Orchestra and the Shanghai Symphony Orchestra; and a summer tour of Japan and China with the ONL.
Slatkin’s more than 100 recordings have garnered seven Grammy awards and 64 nominations. His recent Naxos recordings include works by Saint-Saëns, Ravel, and Berlioz (with the ONL) and music by Copland, Rachmaninov, Borzova, McTee, and John Williams (with the DSO). In addition, he has recorded the complete Beethoven and Tchaikovsky symphonies with the DSO (available online as digital downloads).
A recipient of the prestigious National Medal of Arts, Slatkin also holds the rank of Chevalier in the French Legion of Honor. He has received Austria’s Declaration of Honor in Silver, the Americ...an Symphony Orchestra League’s Gold Baton Award, and the 2013 ASCAP Deems Taylor Special Recognition Award for his book, Conducting Business.
Slatkin has conducted virtually all of the leading orchestras in the world. As Music Director, he has held posts with the New Orleans, St. Louis, and National symphony orchestras, and he was Chief Conductor of the BBC Symphony Orchestra. He has served as Principal Guest Conductor of London’s Philharmonia and Royal Philharmonic, the Pittsburgh Symphony Orchestra, the Los Angeles Philharmonic at the Hollywood Bowl, and the Minnesota Orchestra.