The Marketing department seeks a qualified candidate as a Product Marketing intern. The selected candidate will provide general support of product marketing programs, with special emphasis on marketing and promotion initiatives. In addition the candidate will be responsible for assisting and supporting a variety of social media and marketing initiatives.
Functions and Responsibilities:
Assist with social media engagement and promotion by helping manage social channels.
Drafting and editing copy for marketing campaigns.
Analyzing marketing data and monitoring social media web analytics, and provide reports of growth and other activity.
Explore analytics behind marketing initiatives.
Marketing/advertising focus includes:
Engaging with marketing team on a regular basis to brainstorm ideas and assist with strategic planning of new and innovative marketing campaigns.
Write marketing messages for education and membership campaigns.
Assist with gathering data for marketing reports and supporting a variety of marketing and advertising programs.
General responsibilities include, but are not limited to:
Researching industry?specific sites (blogs, forums, etc.) for product reviews, customer comments, and other relevant marketing information.
Maintaining marketing program files.
Create, edit, and organize content for digital and print properties;
Build and manage marketing lists of potential customers;
Assist other departments with marketing-related activities as needed;
Other duties as assigned.
Qualifications and Skills
PC proficiency including Microsoft Office suite, email, Internet, and ability to learn new applications quickly.
Knowledge and experience with Facebook, Twitter, LinkedIn and other social media platforms.
Proficiency with HTML and content management systems preferred.
Excellent written and verbal communication skills.
Strong organizational skills and attention to detail. Ability to juggle multiple tasks concurrently.
Self-starter, problem solver, and ability to work independently with minimal direction.
Positive, team-first attitude and ability to thrive in a professional office environment.
Ideally working toward college degree in Marketing, business, or English majors preferred.
This is a paid internship, with flexible hours.
Equal Employment Opportunity Employer
AFP is committed to providing equal opportunities in all employment-related activities including, but not limited to: recruiting, hiring, advancement, compensation, training, benefits, transfers, and terms of employment. AFP promotes equal opportunities for all employees and applicants for employment. Further, AFP will fully comply with all equal employment federal, state and local laws and regulations.
With approximately 3,800 members residing in Canada, AFP is dedicated to promoting and advancing the cause of its Canadian members. AFP supports Canadian members in 20 Chapters, and provides essential leadership to Canada’s robust charitable sector.