Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
The Marketing Coordinator implements the marketing and sales strategy of the press in order to meet annual sales goals of more than $3,000,000. S/he works in close coordination with our course adoption sales reps on timing of marketing campaigns, sharing leads, and following up on exam copy or infonnation requests to foster increased course adoption sales (accounting for three-fourths of the Press's annual revenue). Reporting to the Marketing and Sales Director, the Marketing Coordinator has additional duties that include but are not limited to:
Develops and manages the design, production, and deployment process for all direct marketing (emails, flyers, postcards, subject catalogs, and seasonal catalogs) in order to reach targeted buyers.
Ensures that campaigns are executed on time and within budget.
Submits data and other infonnation to third-party vendors, sales partners, and industry wholesalers on time, following the standards required to ensure efficiency and accuracy of metadata.
Continuously develops, maintains, enhances, and improves a user-friendly website experience, including timely updates of content.
Produces marketing copy for back cover, website, vendor sites, and catalogs in coordination with acquisition editors and authors in support of sales to the readers, librarians, professors, booksellers and other decision-makers who purchase our books and other content.
Maintains strong communications with authors regarding marketing plans and marketing copy.
Solicits back-cover blurbs for books and responses to marketing questionnaires from authors.
Submit awards for books, as appropriate.
Within the university, he/she also interacts with university faculty and staff, and student interns. In addition, s/he represents the Press to the public by working closely with authors, customers, sales reps, and vendors (such as freelance designers, ad reps, printers, list brokers, mail houses, book industry professionals) to create catalogs and marketing copy in order to achieve sales goals. The Marketing Coordinator also interacts with data partners, including distributors, booksellers, online retailers, wholesalers, indexes, as well as content and data aggregators.
A Bachelor's degree
Proficiency in MS Word, Excel, Adobe Acrobat Pro, and Filemaker Pro or other databases. Excellent writing, proofreading, and organizational skills
Extremely detail-oriented with the ability to juggle and prioritize multiple tasks, meet deadlines, and initiate projects
Ability to problem-solve under pressure and to present technical information to a nontechnical audience
Experience analyzing technical data and suggesting practical solutions
Experience tracking and reporting website sales, usage, and Google Analytics with a demonstrated ability to learn and master new technology and processes
Courteous and professional communication skills with the ability to work well with others
Knowledge of best practices in marketing and about how the publishing industry works
Familiarity with tagging content for discoverability and tracking
Proficiency in lnDesign preferred
Proficiency in metadata and ONIX standards preferred
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Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation) , disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.
Internal Number: JR06736
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.