Purpose Statement / Position Summary

The Digital Marketing Strategist is responsible for helping generate new patients and driving/growing traffic though SEO, SEM, social media, email marketing, and display advertising. Additionally, this position analyzes big data and makes strategic recommendations based on the findings. The Digital Marketing Strategist has extensive knowledge about various digital marketing strategies, is up-to-date with the latest digital trends, and has an understanding of best practices to help optimize all digital marketing campaigns across all digital advertising platforms. They can effectively communicate digital marketing topics to different stakeholders.

Essential Functions and Responsibilities of the Job

• Can educate and communicate digital marketing initiatives to various stakeholders
• Understanding of social media platforms, including Facebook, Instagram, etc
• Complete understanding of digital marketing tactics, including SEO, PPC, social media and email
• Measure and report performance through Google Analytics and other Google products
• Proficient in Microsoft and Adobe products
• Proficient working within a content management system 
• Create, manage and measure campaigns in a CR
• Provide excellent customer service to internal teams and vendors 
• Prioritize and multitask
• Be a team player and interact in a positive and constructive manner