The Digital Marketing Analyst reports to the Strategic Marketing Manager and will work closely with the DCE's Marketing and Promotion Managers (MPMs), the fulfillment team, and with all internal clients (the academic planning units within the organization). This is a key position in the marketing team requiring outstanding communication skills and a proven record of successful client management. The Digital Marketing Analyst must consult with all persons involved in deploying any form of digital marketing messaging, to ensure that it is appropriately scheduled, is constructed according to set guidelines and best practices within the marketing automation platform, and all assets are properly coded for reporting within Revenue Cycle Analytics, Google Analytics, and the Revenue Cycle Model. The Digital Marketing Analyst will assist internal clients and the MPMs in using the platform for campaign successes and insights and will create easy-to-use marketing tracking reports to help all units evaluate the financial impact their campaigns are having on student enrollment and revenue with possible customizations to accommodate each client's reporting needs.
The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
Salary: Range $23.58 - $26.50 Total Hours: 8-5, M-F Career Position. Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts. Please attach your resume.
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.