Essential Duties and Responsibilities (in order of importance): - Oversee marketing campaigns and initiatives for assigned team throughout the show launch and cycle, and work with Director to organize tasks into a comprehensive timeline to balance various clients’ calendars and special requests.
- Help develop outbound marketing campaign timelines and execute implementation on various platforms, including Pardot, Salesforce, etc.
- Assist creating templates and general content repositories for strategically timed initiatives, including email campaigns, social media, print projects, and other special projects.
- Manage timeline and assist with creation of content, such as attendee demographic reporting, including design and content development, along with Director.
- Manage segmentation development for prospect and customer database in CRM.
- Oversee coordinator role’s execution of event set up on various platforms, contract editing, and overall project management.
- Oversee event material shipments; including required contracts, laptops, exhibitor information and other hardware with the help of the exhibit operations team.
- Work with event platform manager and exhibit operations team, to ensure proper event launch in various systems.
- Other assigned duties.
Qualifications (computer & communication skills, training, certification, etc.): - Thorough knowledge of various marketing platforms, including social media (Twitter, Facebook, Linkedin), marketing automation (Pardot, Hubspot, etc.), CRM (Salesforce)
- Strong proficiency in Microsoft Word, Excel, and Adobe Acrobat
- Basic knowledge of Adobe products; including Photoshop, InDesign, Illustrator
- Basic knowledge of web development and text editors
- Excellent communication and interpersonal skills
- Ability to manage and prioritize multiple tasks and client requests
- Ability to delegate smaller tasks to junior level roles
Education and/or Experience: - Bachelor’s degree in a marketing related field
- 3 + years of digital marketing experience
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