The Cornell SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 220 research faculty and more than 3,200 students across undergraduate, professional, and graduate studies. The College of Business has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw--both within the College and across Cornell (including Cornell Tech).
The Associate Director of Marketing and Communications is an experienced integrated marketing and communication manager for the SC Johnson College of Business. The associate director will develop, manage, execute, report on, and oversee multiple integrated marketing plans for programs within a portfolio across all or any of the College of Businesses three schools: the Samuel Curtis Johnson Graduate School of Management, the Charles H. Dyson School of Applied Economics and Management and the School of Hotel Administration. The SC Johnson College of Business currently includes: 15 graduate degree programs, 2 undergraduate majors, 14 undergraduate concentrations, 7 dual degree programs and 14 executive education programs.
The Associate Director will partner with college/unit directors to develop marketing and communication strategies to connect the mission, goals, priorities and accomplishments to both internal and external audiences using various methods of media, print, email communications, websites, internal communications, video, etc. Each plan will outline key performance metrics to achieve awareness and consideration for recruitment. Each will be executed and implemented in ways to promote the University, the SC Johnson College of Business and School branding. These plans will include use of the latest design trends and technology and then test, optimize and integrate them into the organization's brand. programs and continuously measure the effectiveness of the integrated marketing strategy, initiating changes where necessary.
Reporting to the Executive Director of Integrated Marketing, the Associate Director will foster on-going relationships with faculty, administrators, staff, students and alumni to keep current on key issues, projects, goals and accomplishments. This person will use data analytics, budget forecasts, performance data and market-insights for integrated marketing. This person will be the expert on program positioning within their portfolio and work with the College marketing team, program teams, admissions and other stakeholders to enhance the messaging and positioning within that space.
Strategic integrated marketing planning, designed to achieve the recruitment business goals and objectives.
Preparing and presenting marketing insights to diverse audiences and ensuring the appropriate communication style is used while representing the values of Cornell University.
Analyze data and report on a range of information identifying trends, patterns and successes; present the results in an appropriate format and in a timely basis.
Provide advice, recommendations and knowledge to colleagues, partners and agencies to support the achievements of organizational objectives and enhance compliance with organizational and brand policy.
Lead research and analyze issues, audiences, competitor trends and positioning to integrate through each strategic plan.
Partner with stakeholders to develop, manage and review media spend allocation, placements, targeting and optimizations in order to achieve recruitment goals.
Partner with leadership on scope, tracking deliverables/approvals, and communicating status to ensure needs are met and goals are achieved.
Educate partners and colleagues on marketing trends and leading-edge techniques in and outside the industry and incorporate best practices, particularly as it applies to lead generation and demand within higher education.
Oversee reporting and account management with programs to provide adequate updates on marketing efforts and results.
Manage budget planning, allocation, invoicing and forecasting within the portfolio being managed.
* No visa sponsorship is available for this position located in Ithaca, NY.
A minimum of five years of related experience in marketing and communications, market research, integrated marketing strategies and methodologies, agency management and/or advertising.
Demonstrated experience working with relevant data analytics and other tools for strategic planning and decision-making (Google Analytics, SEO, Pardot, Double-Click and Salesforce preferred)
Ability to analyze and present on marketing data analytics.
Verified experience with integrated marketing planning and execution.
Excellent communication skills, project and account management expertise.
Professional confidence and strong leadership skills.
Prior experience in a fast-paced, complex organization with multiple constituents.
Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two
Team player; ability to work collaboratively with others. High energy and drive, combined with a positive attitude and results-oriented focus.
Master's degree or MBA in marketing or related field.
At least two years of brand or product management experience and at least five years of marketing/agency/corporate communications experience.
Experience in, or understanding of, educational or nonprofit environment is desirable.
Ability to promote knowledge of research climate is highly desirable.
University Job Title:
Public Affairs Officer IV
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