As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a "Great College to Work For" for five consecutive years. The University of Washington Bothell is one of the most dynamic public universities in the state of Washington. We offer a participatory student experience grounded in hands-on learning, close relationships with faculty members as teachers and mentors, and the personalized support of staff who are dedicated to student success. The academic work of the campus focuses on cross-disciplinary research and creative practice, connected learning, and community engagement. UW Bothell's current enrollment is approximately 5,500 students. More than 90 percent of undergraduates are from Washington State, and approximately half are first-generation college attendees or come from underrepresented groups. Located along wetlands and a river north of Seattle, UW Bothell builds vibrant regional partnerships, creates and disseminates new knowledge, and prepares students for leadership throughout Washington and beyond. Diversity is a core value of University of WA Bothell. We believe the power of diversity enriches all of us by exposing us to a range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. To learn more, read our Diversity Statement. UW Bothell's Admissions Office has an outstanding opportunity for an Assistant Director for Admissions MarketingThe UW Bothell Admissions Office has an outstanding opportunity for an Assistant Director of Admissions for Marketing and Communications. This individual will report to the Director of Admissions. The Assistant Director will manage the externally focused communications for recruitment and admission, with an emphasis on (1) producing content and communications that support the core strategic messages of the institution in recruiting, (2) yielding an application pool that supports UW Bothell's enrollment goals and (3) helping to increase the matriculation of students. The Assistant Director serves as a member of the admissions leadership team and supervises a Marketing Operations Specialist.DUTIES AND RESPONSIBILITIES Constituent Communications* Maintain and constantly improve external communications that support the UW mission as well as UW Bothell's mission, strategic plan and enrollment objectives.* Responsible for developing content for a multi-channel communication flow with multiple channels including but not limited to the website, event specific communications, tour scripts, admissions presentations, email, print, text messaging, social media and video content. These communication flows are for prospective students, applicants, admitted students, students' families, college counselors, community based organizations and the general public. UW Bothell is committed to meeting its strategic enrollment objectives, and this position is important in creating brand awareness and a compelling value proposition in order to build a substantial and targeted prospect, inquiry and applicant pool.* Write compelling, persuasive and informative content with a high degree of fluency and accuracy for all admissions communications. Additionally, the Assistant Director will produce, review and edit communications content including but not limited to the website, event specific communications, tour scripts, admissions presentations, email, print, text messaging, social media and video content.* Maintain and develop the Office of Admissions' website. Collaborate with admissions staff, UW Bothell's Marketing and Communications team and UW Bothell's five academic schools to ensure that web content designed for prospective students and families is in line with university branding and web guidelines.* Work closely with the Office of Admissions' CRM to ensure that there are technological solutions in place that empower the office to deliver its communications flow to prospective students as desired. Supervise the Marketing Operations specialist who is pivotal in managing the communications component of the CRM.* Participate in regular professional development such as webinars and the annual user conference.Share expertise with campus partners* Collaborate and regularly communicate with the UW Bothell Marketing and Communications team. The primary goal of maintaining this relationship is ensuring that Admissions' communications and marketing efforts complement the larger university branding and communications plans. The Assistant Director also works closely with UW Bothell Marketing and Communications staff for the purposes of developing content for recruitment collateral.* Serve as a resource for UW Bothell's five academic schools and student services units. Advise campus partners on editorial content and the production of communications and content intended for an undergraduate prospective student audience.Other duties as assigned.REQUIREMENTS* Bachelor's Degree in communications, marketing, journalism, English or related field.* Demonstrated ability to work with diverse audiences and staff at all levels of an organization.* Three or more years directly related work experience, including responsibility for regular production of print and digital communications.* Demonstrated ability to write in a style and voice suitable to different audiences and ability to produce engaging stories for the general public.* Ability to handle multiple projects and competing priorities and to apply strong project-management skills to complex tasks.* Ability to set priorities, problem solve, take initiative and exercise good judgment in a fast-paced, dynamic and deadline-driven environment.* Proficiency using a wide range of communications applications, including Microsoft Office products such as Word, Excel and Powerpoint, design and photography software, CRM programs, html and CMS programs, email and social networking applications.DESIRED* Extensive experience in higher-education settings, especially a public institution that serves diverse students and communities.* Extensive experience producing highly accurate and well written content in a marketing setting.* Expert or intermediate photography, videography, photo-editing and video-editing skills.* Experience with the Slate CRM. CONDITION OF EMPLOYMENT*Ability to work a flexible schedule for activities scheduled outside of regular business hours including evenings and weekends.*Occasional evening and weekend hours will be required.Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.BENEFITSAs a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select "Apply to this position". Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your "My Jobs" page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.