The Assistant Director’s primary responsibility is to work with the Assistant AD for Marketing and other members of the external staff to develop and implement a comprehensive marketing and branding campaign for the athletics department and all intercollegiate athletic teams that will assist in the creation of revenue streams through increased fan attendance. The campaigns will focus on increased attendance and generating and increasing brand recognition and awareness. The Assistant Director will utilize benchmarking data as needed to formulate marketing plans.

The Assistant Director will assist the Assistant AD for Marketing to coordinate and execute special events designed to build customer loyalty and generate new sales leads. The Assistant Director will assist the Assistant AD for Marketing to create an in-game atmosphere, promotions and entertainment for home events.

A primary role of the Assistant Director is to generate revenue by: 1.) assisting our multimedia rights partner, UNC Greensboro Sports Properties, to develop corporate partnerships as well as fulfillment and execution of sponsorship agreements. 2.) assisting the Director of Ticket Sales with the promotion and sales of group tickets for men’s and women’s basketball.

This position also may require performance of other additional duties as assigned.