Business Function We deliver a comprehensive suite of innovative banking services and financial solutions to individuals, ranging from the man-in-the-street to the mass affluent. Providing sound wealth management and financial advisory services, we help our customers make informed decisions about their money and are committed to helping them plan and achieve their life goals. Products and services within the Consumer Banking Group include loans, credit cards, investment and unit trusts, insurance and priority banking. The successful candidate will thrive in a fast-paced, heavily collaborative and iterative environment and be comfortable with taking the lead to shape perceptions and drive business results.
Brand champion and responsible for briefing, image selection, copywriting/ editing, tonality and timely execution for ATL, BTL and digital communication projects for all DBS Treasures, and Wealth Products
Work with Product, Franchise and Regional Marketing where necessary, for planning and execution of assigned cross-Wealth campaigns.
Responsible for driving digital acquisition and engagement, working closely with the digital performance team for ATL and contextual marketing.
Identify and align approvals of campaign metrics, establish tracking reports and collate results of all campaigns with learnings & recommendations, and co-share delivery of online acquisition targets.
Support in events communications and consultation for event planning when necessary.
Manage and track allocated A&P budgets to optimise spend, proactively identify budget issues & recommend solutions. Participate in annual budget planning and review process, MPP and MDD internal campaign approval processes.
Work closely with DBS Treasures business heads, eBusiness, Customer Management, Product, Group Strategic Marketing & Communications, Singapore and Regional Marketing teams in accordance to overall strategy, and with Legal & Compliance to ensure all plans are in line with marketing guidelines.
Timely submission of reports for DBS Treasures marketing reports to Singapore & Regional business units. PO processing, iWealth Qlikview report tracking.
5 to 7 years of experiences in marketing communications
Strong copywriting skills (able to translate financial product info into consumer friendly communication)
Able to interface with senior stakeholders
Wealth marketing or banking experience would be ideal
Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Internal Number: 6104939
About DBS Bank Limited
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