About Citi Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi's Mission and Value Proposition explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.
Brief Description of the Organization CBNA is the primary legal entity for Citi, providing products and services to consumers, financial institutions and corporate clients around the world. In the past, Citi has provided most of its internal reporting on a business by business basis. With the changes in the regulatory environment, strong legal entity reporting and governance has become essential. This team is responsible for ensuring that CBNA has the appropriate governance and control infrastructure to meet the demand for legal entity planning, execution, information management and the ever-evolving regulatory environment. Description of the Position The Franchise Marketing Specialist is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Strong communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual. Responsibilities:
Lead the Marketing Strategy which supports financial targets for product sales and customer engagement for multiple products and services.
Responsible for managing aspects of marketing planning, segmentation, targeting, positioning, creative management and agency relationships.
Lead all efforts to market products and Benefits
Manage marketing across all traditional and Digital channels, and develop all related creative and contact strategies.
Manage all mandatory and required marketing related tasks, such as legal and compliance reviews/approvals, record retention, budgeting, invoicing, spend optimization processes, etc.
Partner with the product owners, channels and delivery teams to ensure flawless execution of all key campaigns and communications, with strong focus on controls
2-3 years of marketing and or product marketing experience ·
Experience developing and executing marketing strategies ·
Strong leadership skills, with ability to manage multiple projects and initiatives simultaneously ·
Strong customer focus and past achievements applying a customer mindset to shape communications ·
Strong Project Management skills ·
Digital experience and analytic background preferable ·
Experience working with creative agencies, and understanding of the creative agency process ·
Ability to work independently; passionate about winning and results oriented ·
Strong influencing skills, and ability to collaborate across multiple functions ·
Experience leading and delivering in a highly-matrixed organization Education:
Bachelor's/University degree or equivalent experience
Internal Number: 6127593
eFinancialCareers is a career site specializing in financial services.