Mission 1. Builds the awareness and strength of the Helly Hansen Brand in US through strong brand storytelling. 2. Become the #1 Ski brand in the US and the #1 Sail brand in the US. 3. Provide support to Sales by positively impacting the sell-in and sell-through of HH products.
• Report to - US Marketing Manager
Leads the intersection of Brand and Seasonal partners with US specific influences and market dynamics in order to maximize marketing investments and impact in Key Account channels. - Track, evolve and manage Key Account co-op marketing programs to provide year over year increases in key metrics and tell the HH story through co-op marketing channels. - Work with Key Accounts like West Marine, Nordstrom, REI and more. - Integrate industry leading digital program with key account partners’ website as well as marketing channels. - Drive programs to earn Key Account employee buy in and sell through via employee training, pro deal programs, sales contests and other sales driving mechanisms.
Leads effort to strengthen and leverage HH within the US market via successful and creative marketing programs and promotions in order to capitalize on sales at Key Accounts.
- Develop and execute each key account’s in store presence to tell the Helly Hansen brand story and drive seasonal campaigns at the shop floor level. - Identify new graphic opportunities with each key account and make recommendations to capitalize on areas not being exploited. - Recommend and develop account specific content telling the Helly Hansen brand story in the Key Account’s digital channels. - Work with US Marketing Manager to ensure the brand and branding is being represented accurately in the marketplace.
Execution and Operational Management
Responsible for the key elements of the marketing mix and the development and execution of annual plans within specified budgets.
- Support sales and marketing in seasonal launch meetings and prelines with Key Accounts. - Present future season marketing plans to Key Accounts and taking focused meetings around the sales launch with their marketing team to solidify marketing plans. - Seasonal delivery of product copy, imagery and video content to match KA seasonal assortment for online sales. - Seasonal delivery of assets and packages of content to build agreed upon campaigns with the Key Account Co-Op program. - Form and deploy training tools for Key Account staff to learn about the Helly Hansen brand as well as the product assortment they carry. - Lead Helly Hansen’s key account search word marketing, managing the budget and driving the program to achieve metrics exceeding the market norm. Aligning products for seeding to review programs and enhanced content. - Digital store walks of Key Account sites to maintain Helly Hansen marketplace, brand appearance, manage content and identify opportunities. - Manage 3rd party merchandisers and events teams for in store training and special events at the Key Accounts. - Plan, staff and execute local events with Key Accounts to drive marketing stories and sales both at the store level as well as offsite at KA events. - Manage shop in shop program and corresponding graphics for key accounts. - Support and deploy marketing programs for the boutique channels, including digital assets, pop up events and in store. - Work in partnership with the US Marketing Specialist to develop point of sale program that meets both specialty and key account in store needs. - Manage Sales Support and Co-Op Key Account Budgets. - Booth Planning, Merchandising for National Trade Shows. - Creating sales tools for sales reps and wholesale accounts via Excel and Digital Buyer’s Guide. - Marketing execution fully integrated with Product and Sales initiatives within the region. - Working with / within Central Marketing’s Brand & Seasonal strategies.
Has a passion for the outdoors, skiing and/or sailing. • 3 – 5 years combined marketing experience. • A BA/BS Degree (preferably with a Marketing focus). • Self-starter, taking initiative to drive projects independently. • Strong direct & indirect leadership skills • Strong operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives. • Project Management • Presentation Skills • Sales experience / Sales Oriented POV • Superior communication skills • Experience working with a global consumer products brand preferred. • Experience in the Outdoor Industry is a plus. • Computer skills (Microsoft Office – Strong Excel Skills, Adobe Photoshop, Adobe Illustrator)
About Helly Hansen
Helly Hansen provides high quality, protective technical gear for work, survival, and sport. We work and play in the harshest environments on the planet to learn what's needed to create the best performance gear possible. We work closely with people who work and/or play outdoors more days than they are indoors to continuously optimize the technology and design of our products. YOU'RE NOT ALIVE SINCE THE DAY YOU WERE BORN. YOU'RE ALIVE SINCE THE LAST TIME YOU TRULY FELT SOMETHING.