REPORTS TO: Outlets of Des Moines General Manager and New England Development Vice President of Property Marketing
POSITION SUMMARY: Develop and drive all marketing efforts in the property resulting in increased traffic, sales and income.
JOB DESCRIPTION:
Develop an annual marketing strategy consistent with annual budget.
Execute marketing programs that drive traffic and sales.
Operate within local budget guidelines.
Develop sponsorship and event opportunities to increase income.
Work in conjunction with advertising agency to develop creative campaigns for all marketing programs, collateral pieces, advertising, email, social media and website.
Initiate and manage community relations and media outreach in conjunction with designated PR agency. Develop and maintain social media influencer program.
Strategize and capitalize on target markets specific to the property (i.e. office, college).
Develop and maintain tourism program including relationship building (i.e. area hotels, group tour operators, area attractions), tourism advertising, traveling to conferences, etc.
Maintain website and email program.
Maintain and grow social media program. Develop and post content/campaigns.
Develop signature programs geared to target markets which are highly visible and generate large traffic and sales increases.
Supervise internship program and delegate responsibilities.
Manager on Duty – Supervise all property functions on assigned dates and holiday periods. This position requires flexibility in working hours.
QUALIFICATIONS:
Bachelor’s degree with concentration in marketing, communications or business.
Experience in marketing, advertising, tourism and/or event management.
Shopping center or retail experience preferred but not required.
SKILLS:
Proficient in computer usage, particularly Microsoft Word, Excel, Publisher and PowerPoint. Basic graphic design skills and knowledge of design programs, such as, Photoshop, Illustrator, etc. a plus.
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