Summary: Looking for the next step in your digital communication career? At Queens, you'll follow your passion and contribute to the university's inspiring mission AND work with a great team! The digital communication coordinator applies expertise in digital communications and marketing, digital trends and content best practices, including SEO, web content optimization, paid and organic promotion, user experience and accessibility. The position requires intellectual curiosity, creativity, collaborativeness, team-orientation and client-focus with keen editorial instincts, great writing skills and the ability to produce and edit content for publishing across multiple digital platforms that is in alignment with university branding, marketing goals and institutional priorities.
This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay for hours worked above 40 in a single work week.
Essential Duties and Responsibilities:
Translate business objectives into solutions that are clear, compelling and easy to understand.
Maximize the impact of content delivery across Queens’ digital channels, including institutional and third-party websites, email and social media, by determining the purpose, production, delivery, ongoing management and measurement in support of institutional goals and priorities.
Conceptualize/write/produce multi-channel content with adherence to institutional branding, university style and appropriate voice/tone across digital channels.
Collaborate with Marketing and Communication team members on the creation and production of video content for the website, digital marketing and social media.
Capture engaging images that heighten awareness of, and connection with, the Queens brand.
Identify existing photographs that optimize website and increase brand recognition.
Craft and execute dynamic social media campaigns and strategies, provide input and collaborate with colleagues on the university’s social media strategy, tactics and implementation of engaging content across institutional social media channels.
Assist with the development and implementation of digital recruitment and fundraising tools.
Review website content submission requests and enter/format copy and graphics into content management system. Retouch/resize photos and ensure documents/webpages comply with federal accessibility requirements.
Train staff and freelancers on the content management system when necessary.
Review website quality assurance checks to identify website misspellings, broken links, accessibility and SEO issues; address issues directly and/or assist in assigning to intern staff.
Stay up-to-date with the latest industry trends and content performance metrics, and use that information to help inform work, drive creative campaigns and shape content strategy.
Other duties as necessary to meet department and University needs.
Experience, Knowledge and Skills Required
1-3 years of full-time professional work experience of a similar nature in a nonprofit, agency or higher education setting.
Experience writing, editing and proofreading with demonstrated mastery of grammar, punctuation and AP Style.
Proficiency in identifying and writing engaging content for the web and other digital platforms, and efficacy in moving content from concept to implementation with little editorial oversight.
Digital photography/videography and editing skillset.
Strong project management skills: ability to work independently, establish priorities, work within deadlines, organize effectively and multitask with strong attention to detail.
Understanding of web content best practices, including knowledge of industry standards for information architecture and responsive design, and familiarity with web usability, accessibility and search engine optimization.
Mastery of Microsoft Office and experience using Adobe Creative Cloud, including Photoshop, Dreamweaver, Premiere, After Effects and Acrobat DC.
Experience using enterprise content management systems; knowledge of HTML and CSS is highly desirable.
Experience using Google Analytics or other website analytical tools.
Experience with social media applications including, but not limited to, Facebook, Twitter, LinkedIn, Instagram and YouTube.
Strong interpersonal, verbal communication and organizational skills.
Demonstrated problem-solving mindset, flexibility and ability to troubleshoot issues.
Attention to detail, high motivation to learn and collaborative capabilities.
Excellent client services experience with the ability to positively represent the department and university.
Ability to handle and maintain confidential information.
Willingness and ability to work occasional evenings or weekends to accomplish objectives of the role.
Bachelor’s degree in English, journalism, communications, marketing, public relations or related field, or equivalent combination of education and experience.
Physical Requirements (with or without reasonable accommodation)
Visual Abilities: Read reports, create presentations and use a computer system – 75-100% of the time
Hearing: Hear well enough to communicate with co-workers, vendors and students – 75-100% of the time.
Dexterity, Grasping, Feeling: Write, type and use the telephone, copier, and computer systems – 75-100% of the time.
Mobility: Open files and operate office machines; move between departments and attend meetings across campus – 75-100% of the time.
Talking: Frequently convey detailed or important instructions and ideas accurately, loudly, or quickly – 75-100% of the time.
Lifting, Pulling, Pushing: Exert up to 30 pounds for force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects – 50-74% of the time.
Cognitive/Emotional: Ability to critically think and concentrate. Must be able to respond quickly to changes in conditions – 75-100% of the time.
Work in office environment, involving contact with faculty, staff, students, parents, service providers and vendors.
Must be willing to occasionally work evenings or weekends to accomplish goals of the position.
Work has deadlines, multiple interruptions, high volume and may be stressful at times.
Disclaimer: The above description is not intended to be an all-inclusive list of the duties and responsibilities of this position, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended to describe the general nature of this position.
Nestled in a historic tree-filled neighborhood just minutes from Uptown Charlotte, Queens has provided students with transformational experiences for more than 160 years.
A private, co-ed, masters-level university, Queens serves undergrad and graduate students in academic programs across the liberal arts and sciences as well as the professional fields of business, communication, nursing, health and education. All degree programs are grounded in a liberal arts core to help students hone their critical thinking, problem solving and communication skills.
With a 10:1 student-faculty ratio, the university is known for its student-centered mentality, welcoming southern hospitality and talented and caring faculty. Queens fosters student success through an intimate learning environment and excellence in teaching.
In keeping with its Presbyterian heritage, responsibility and service to society are critical components of Queens' culture, as expressed in its motto "Not to be served, but to serve."
Queens emphasizes active, collaborative learning with a focus on a 21st century global curriculum that takes students beyond the classroom and into the Charlotte community and the world... at large. With the city of Charlotte as an extended campus, students have the opportunity to launch into abundant internships, community service and academic partnerships. Undergraduate students must complete at least two internships. In addition, the majority of Queens' undergraduates study internationally in hundreds of countries via faculty-led study tours, international internships, language-immersion programs and semester exchange opportunities.
By graduation, students have obtained a comprehensive education grounded in the liberal arts and filled with opportunities to ready them for successful careers and meaningful lives.
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