Working at MIT offers opportunities, an environment, a culture - and benefits - that just aren't found together anywhere else. If you're curious, motivated, want to be part of a unique community, and help shape the future - then take a look at this opportunity.
DIRECTOR OF DIGITAL MARKETING AND COMMUNICATIONS , MIT Technology Review (MITTR) , to develop and execute online and offline marketing initiatives and strategies to achieve revenue goals, generate brand awareness, and build loyalty for MITTR . Will optimize a marketing mix that includes SEM, display, affiliates/syndication, email, direct media buys, partnerships, video, radio, and web. Will develop multi-channel marketing plans; serve as the primary point of contact for partners; collaborate on creating, implementing, and evaluating customer service strategies; drive customer segmentation and communication conversion strategies to generate higher response rates and greater ROI; provide budget, vendor, and partner oversight; identify website feature and functionality improvements; act as platform owner for marketing tools (CDP, ESP, and landing page platform); develop and implement promotions and creative campaigns; steward best practices; oversee website development and content related to consumer revenue (subscription), marketing, and communication initiatives; measure and report results of marketing campaigns and identify new opportunities; establish revenue and expense targets for direct marketing efforts and analyze promotion performance; and perform other duties as needed.
Job Requirements REQUIRED : B.A./B.S. in marketing, marketing communications, or related field; at least seven years' marketing/product management experience, preferably in media or publishing; thorough understanding of online business models/strategies; proficiency with direct response marketing principles and practices; well-honed media planning and buying skills; strong writing and copy ability; excellent time-management, analytical, decision-making, interpersonal, and business writing and presentation skills; facility with marketing platforms such as BlueConic, Unbounce, and ESP (e.g., Mailchimp); sensitivity to graphic design and copy fitting; and ability to multitask and work in an environment with tight deadlines. Membership/subscription/customer management experience preferred. Job #17914-11
Internal Number: 17914
About Massachusetts Institute of Technology (MIT)
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature