We’re looking for a Director of Mobile Messaging & Channel Innovation for a consumer company in New York. This is a 40-hour per week, 6-month contract on-site at the client’s NYC office.
The Consultant will be a key member of the Marketing Operations team. S/he will lead the development of the client’s nascent in-app, push, text and in-vehicle messaging capabilities intended to drive customer engagement and personalization. S/he will ensure successful channel adoption by evangelizing its utilization and directing tightly-controlled campaign execution processes. The Consultant will be the expert on messaging data flows to benchmark performance and ensure robust engagement reporting.
Define the technical requirements to deliver innovative in-app and in-vehicle messaging campaigns
Successfully execute in-app, push, text and in-vehicle messaging campaigns
Manage the vendor(s) and platform(s) being employed to deliver the campaigns
Managed the development queue and backlog
Develop dashboards and reports to monitor the channel health.
Oversee of enterprise-wide campaign operations including guidelines, process and platform for efficient and flawless execution
Evangelize feature releases that will move the business forward and champion their utilization
Apply best practices to all campaigns and projects and provide guidance
Collaborate with internal departments and external partners to advance programs
Responsible for delivering associated Adobe Campaign builds
Perform other duties as assigned
Experience driving technical marketing innovation and messaging capabilities
Expertise in API-based, push and text messaging
Experience working in a marketing operations function
Adobe Campaign is a strong preference, but not required.
Familiarity with Adobe Analytics and Teradata CIM preferred.
Experience in defining technical requirements for new features and reporting
Excellent interpersonal, communication, presentation and project management skills
Strong organizational skills, ability to multi-task and juggle priorities
Ability to succeed in a fast-paced, cross-functional environment
Undergraduate degree or equivalent, relevant experience require
About Ceres Talent
Ceres Talent is a marketing staffing agency run by modern-day marketing matchmakers. As long-time marketing professionals ourselves, we speak your language and understand how important hiring the right talent is to your business. We’ve also walked in the shoes of our candidates. We pride ourselves on taking a compassionate approach with every person we work with and are committed to understanding your career goals.