Reporting to the Chief Executive Officer (CEO), the Director of Marketing and Communications (DMC) will set and guide the vision, strategy and tactics for all marketing initiatives, communications avenues/messaging, website, public relations outreach and collateral to consistently articulate and promote the organization’s brand and mission. The Director will ensure that the organization is viewed as the primary source, disseminator, and conduit of information within the specialty medical community and constituent base.
This senior position reports to the CEO and serves as a pivotal member of the organization’s management team. The DMC interacts with the leadership and management staff in charting the strategic direction of the organization, assuring its accountability to all constituencies, and ensuring its effective operation and delivery.
Within the organization, the position has primary working relationships with the CEO, senior management team, staff of the Marketing and Communications department, and the related stakeholders. Outside the organization, the position coordinates, primarily, with the media, as well as related associations whose mission and initiatives align or complement the organization’s.
Responsible for the identification and achievement of global marketing, communications, public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to goals and objectives and report progress to the CEO, management team and elected leadership.
Develop, implement, and evaluate the annual marketing and communications plans across the organization’s discrete audiences in collaboration with the management team and constituents, creating momentum and awareness.
Drive concurrent awareness campaigns/initiatives annually, vital to the brand and visibility of the organization. Ability to communicate across multiple constituencies to effectively convey values, messaging and goals.
Lead the generation and successful delivery of online and social media content that engages audience segments and leads to measurable action. Strong digital presence and optimization of content across all delivery mechanisms.
Understand and have demonstrable experience in e-commerce, cross-marketing, message automation and downstream marketing principles.
Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, daily news updates, brochures, and the organization’s multiple websites.
Current and consistent experience in managing multiple media outlets on a daily/weekly basis.
Mentor and lead team members responsible for supporting website administration, marketing/communication support and coordination.
Deliver an unparalleled web experience for constituents. Understand and master the principals of outstanding web management and coordinate web effectiveness through web manager; ensure new and consistent information is posted daily/weekly.
Develop and nurture ongoing public education vehicles and outreach campaigns throughout the year.
Strong public relations ability and the skill to respond to urgent media inquiries.
Respond to media inquiries, tailor responses and proactively distribute media messages on research, publications and events
Our organization is seeking an accomplished leader who has at least 10 years of marketing and communications experience, in a strategic, responsible role within a complex medical nonprofit entity. The ability to take knowledge and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels is critical.
Specific requirements include:
Strong leader who understands marketing and communications within the professional medical community and the necessary cohesiveness to complement the messaging across entities within the organization
Highly collaborative style; experience developing and implementing communications strategies
Excellent writing/editing and verbal communication skills; hands-on, daily demonstration of creative editorial writing, marketing/sales expertise and proactive, thoughtful strategy.
A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
Relationship builder with the flexibility and finesse to manage by influence and alliance
High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
Sincere commitment to work collaboratively with all constituent groups, including staff, elected leaders, volunteers, donors, program participants, and other supporters
Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
Experience developing and managing budgets; understanding organizational goals and active contributor to the global health of the company
Extensive experience of hiring, training, developing, supervising and evaluating support staff. Regularly interface with other staff members to engage in cross-departmental/organizational initiatives.
Demonstrated successful experience writing press releases, making presentations and communication with media.
Out-of-town, overnight travel is required infrequently.
Education and Experience:
Minimum of 10 years experience in Marketing, Communications and Public Relations with
demonstrated success, preferably in the not-for-profit or association sector.
Bachelor’s Degree in Journalism, Marketing, Public Relations preferred. Graduate degree in a