| As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a "Great College to Work For" for five consecutive years.UW Medicine Strategic Marketing & Communications has an outstanding opportunity for a Marketing Program Manager.The Marketing Program Manager for Strategic Marketing & Communications directs and manages UW Medicine provider biographies and locations, ensuring accuracy and access on the UWMedicine.org website. This role will ensure our provider profiles are accurate and continually optimize and improve them with the goal of increasing patient appointment. This role requires strong communication skills and organizational agility through management of marketing systems, processes, tools and technology. This position reports to the Director of Marketing for UW Medicine and will be responsible for workflow process development and documentation, technology and automation management, content and creative elements, and stakeholder management.This role will play an integral part maintaining and optimizing UW Medicine's physician biographies and databases. The Marketing Program Manager will be expected to achieve subject matter expertise in website content management system coordination, taxonomy and structured data, and be able to contribute to integration and optimization strategies. Excellent communication skills are paramount in this role as the Marketing Program Manager will work closely with a variety of resources: Internal digital, UX, account, creative, and editorial teams; System wide service line and entity clients; Physicians and providers; as well as external vendors.The Marketing Program Manager plays a pivotal role in positively impacting the public's perception and access to our system wide physicians and providers of UW Medicine. The Marketing Program Manager is technology inclined, passionate about marketing, can research solutions to problems, and has an analytical mind. This role has significant impact to UW Medicine and how people are able to review, consider, engage and make appointments with UW Medicine physicians and find clinic locations for patient care. DUTIES & RESPONSIBILITIESClient Communications: This person will be the primary point of contact between our physicians and the marketing team. His / her primary responsibility will be to manage all aspects of UW Medicine physician and provider biographies on UWMedicing.org. This person will create routine and effective communications about relevant provider/bio information to individuals and stakeholders.Program Management: Work independently to manage timelines, scope, objectives, resources, and budgets, and ensure that changes are being documented throughout the appropriate project workflow. Ensure complete provider profile integrity on UW Medicine.org. Manage and use resources efficiently, meeting deadlines, and keep others informed of work plans and progress toward goals. Set project scopes, objectives, resources, budgets, and timelines. Consolidate information from various sources including feedback from others. Act as project manager to drive work team to deliver project components on time and in brand standards.Workflow Process Development: Help develop/ define workflow processes including but not limited to data management, benchmarking and assessments, reporting, and competitive intelligence and insights. Conduct ongoing audit and reporting to internal and stakeholder audience (monthly and or quarterly). This person will be asked to establish, socialize and enforce governance over the UWMedicine system wide physician profiles.Change Management: Conduct ongoing audit and reporting to internal and stakeholder audience (monthly and or quarterly). Challenge the status quo, champion change and influence others to change. Use business knowledge, innovative thinking, and sound judgement in the solution of problems or pursuit of opportunities. Maintain flexible viewpoints and positions that can change as additional information becomes available.MINIMUM REQUIREMENTSBachelor's Degree and 4 plus years of experience.This position requires a dedicated and curious thinker who can seek new ways to innovate and evolve the marketing of UW Medicine physicians and providers. This position requires someone who can get under the hood and understand how things work, can think through a process flow from start to finish, and is driven to achieve high levels of marketing ROI.Experience required includes:Excellent listening, verbal and written communication skillsExcellent ability to communicate complicated concepts simply and clearlyAbility to quickly learn and apply new technologiesMust be able to analyze data, identify trends and make data-driven decisionsParticipates in team and business partner meetings effectively and efficientlyKeeps internal team well informed of project changes, changes within the organization that affects our daily operationsUnderstands how to communicate difficult/sensitive information tactfullyStrong time management and organizational skills, ability to cope with pressure, tight deadlines and multiple projects simultaneouslyPrior experience in digital, database and content marketing as well as client relationship buildingEquivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration.CONDITIONS OF EMPLOYMENTThe application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select "Apply to this position". Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your "My Jobs" page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed. |
